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J1M5 Boutique Naqshadaynta Gudaha Dukaanka Butiikada by Various Associates

J1M5 Boutique Naqshadaynta Gudaha Dukaanka Butiikada by Various Associates is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.


NaxaasGudaha· 2021

J1M5 Boutique Naqshadaynta Gudaha Dukaanka Butiikada

by Various Associates

Client: Various Associates

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category

Colors

The Design

About J1M5 Boutique Naqshadaynta Gudaha Dukaanka Butiikada

Qoraalka Buugga: J1M5 Boutique waa naqshad gudaha ah oo dukaan dhar oo ka kooban dhowr sumad (multi-brand) leh 266 mitir laba jibaaran, ku yaal Qingdao, Shiinaha. Shandadda safarka ayaa ah fikradda hoggaaminaysa naqshadda. Armaajooyinku waxay ku wareegaan 360 darajo heer toosan waxaana furi loona xidhi karaa si xor ah, sidaas darteed qayb kastaa waxay u shaqayn kartaa sida tiir, mid dharka lagu sudho, armaajo dhar, qol dharka lagu isku dayo ama daaqad muujineed. Wareejinta armaajooyinka waxay bedeshaa qaabdhismeedka iyo jidadka jaanjada, waxayna sii daysaa meel dhulka ka bannaan oo loo isticmaali karo dhacdooyin kedis ah iyo shirar wararka oo yaryar. Saqafka waxaa laga sameeyay simiinto khafiif ah iyo bir aan miirmin, waxaana ku qarsoon jidadka dhaqaajinta, iftiinka, iyo hawo-qaboojiyaha.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

J1M5 Boutique Naqshadaynta Gudaha Dukaanka Butiikada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. J1M5 Boutique Naqshadaynta Gudaha Dukaanka Butiikada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. J1M5 Boutique Naqshadaynta Gudaha Dukaanka Butiikada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The designers conceived J1M5 Boutique by taking "suitcase" as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry.
Dimensions & Packaging
1. The cabinet can rotate 360 degrees at horizontal level.
2. The cabinet satisfies needs of multipul functions, including flexible brand display, flexible cloth rails, flexible fitting room mirrors and fitting rooms.
3. The ceiling hides complex systems behind, including cabinet moving tracks, spot lighting and air conditioning systems.
4. The lighting design shows a combination of ceiling light board and PC frosted materials.
And the area of project is: 266 square meter.
Tags
buyer shop, suitcase, reflections, fashion trends, changeable space, aesthetics, flexibility, fun
Production Technology
1. The cabinets are capable of rotating 360 degrees at horizontal level and being opened and closed casually. It has flexible cloth rails and fitting room mirror to form a multi-functional fitting room, which is made of livid wood materials.
2. The ceiling integrates with complex systems, including cabinet moving tracks, spot lighting and air conditioning systems. The ceiling is made from micro cement and stainless steel.
3. The lighting design shows a combination of ceiling light board and PC frosted materials.
Design Challenge
The ceiling is characterized by a sense of order and an structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole.
Research
Cabinets are made capable of rotating 360 degrees at horizontal level. Therefore, adjustment of a single structure will lead to the change of the entire space. Each combination of structures is a new presentation of functions and visual effects.
Inspiration
Based on the prototype of a single suitcase, various ways of use were worked out to satisfy different functions. It can be a column, a rail, a wardrobe, a fitting room, or even a display window.
This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches.
Project Duration
The project started in April 2020 and finished in October 2020 in Qingdao, China.
Operation Flow
The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows. Columns are moved to two sides and combined as a matrix. In this way, the usable area of the space is maximized to serve a wide spectrum of events, such as pop-ups and small-scale press conferences of brands. All other functional areas in the store are distinctive and cater for daily shooting needs.
Team Members
Lead Designers: Dongzi Yang
Lead Designers: Qianyi Lin
Design Team: Bo Huang
Design Team: Meiyu Jiang
Image Credits
photo by: Feng Shao

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