Beimu Shaqada Ugu Muhiimsan: Gudaha Dukaanka Hoggaaminta ah by Huson is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.
NaxaasGudaha· 2021
Beimu Shaqada Ugu Muhiimsan: Gudaha Dukaanka Hoggaaminta ah
by Huson
Client: Beimu Home
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category
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- Verified Award Winner
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The Design
About Beimu Shaqada Ugu Muhiimsan: Gudaha Dukaanka Hoggaaminta ah
Qoraalka Buugga: Beimu waa gudaha dukaan hoggaamineed ku yaal Dongguan, Shiinaha, oo dabooshan 800 mitir oo laba jibaaran. Naqshaddu waxay dhimaysaa muujinta alaabta waxayna xoojinaysaa boosaska qudha, sidaas darteed booqdayaasha waxaa soo jiitaa dabeecadda gudaha. Facadaha waxaa loo googooyay bloogyo madow iyo caddaan ah oo leh xariiqyo fudud. Agagaarka summadda sumcadda, waxaa laga furay daaqad kaliya oo 3.3 mitir oo laba jibaaran ah, taasoo abuurtay muuqaal isdhaafsi ah oo u dhexeeya gudaha iyo dibadda. Midabka guduudan iyo madow waxay sameeyaan mareen dheer oo gaabiya dhaqdhaqaaqa. Miisas iyo kuraas leh cabbirro kala duwan ayaa bixiya dhowr goob oo loogu talagalay kulamada, nasashada, iyo wadahadalka.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Beimu Shaqada Ugu Muhiimsan: Gudaha Dukaanka Hoggaaminta ah waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Beimu Shaqada Ugu Muhiimsan: Gudaha Dukaanka Hoggaaminta ah waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Beimu Shaqada Ugu Muhiimsan: Gudaha Dukaanka Hoggaaminta ah si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.
The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form - Dimensions & Packaging
- The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
- Tags
- Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
- Production Technology
- designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
- Design Challenge
- Symbol and spirit communication of brand building
- Research
- the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
- Inspiration
- Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
- Project Duration
- The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
- Operation Flow
- How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents. - Team Members
- HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo - Image Credits
- Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020
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