Dahab Gudaha · 2021
Cosmetea Pop Up Naqshadaynta Gudaha ee Ganacsiga Tafaariiqda
- Abaalmarinta Dahabka ah ee A' Design Award 2021 in Gudaha
- CLIENT: Nax Architects
- Estimated Number of Design Views: 20,347
- Verification code CB14ED5BB9 · Verify this award
Colors
About Cosmetea Pop Up Naqshadaynta Gudaha ee Ganacsiga Tafaariiqda
Cosmetea Pop Up waa dukaan tafaariiq iyo bandhig ah oo ku yaal Shanghai, Shiinaha. Booska 9 mitir oo laba jibbaaran ah wuxuu ku yaalaa meel hore u ahaan jirtay makhaayad rooti uumi ah oo ku taal Wadada Yuyuan, oo ah waddo taariikh in ka badan 100 sano ah leh. Naqshaddu waxay isku daraysaa shaaha iyo waxyaabaha isqurxinta. Furitaan cajiib ah oo ku yaal dhinaca hore, oo laga dhaxlay qaabka weelka shaaha ee astaanta shirkadda, ayaa ku fidaya tunel wareegsan oo cidhiidhi ah oo lagu dahaadhay bir aan miridhin oo muraayad leh, laguna iftiimiyay xargaha LED. Khaanadaha waxaa la geliyay godad si gaar ah loo sameeyay oo ku salaysan isku-xidhka mortise iyo tenon. Armaajo derbi ah oo casaan ah ayaa bixisa bandhig iyo kaydin.
About the Abaalmarinta Dahabka ah ee A' Design Award
Cosmetea Pop Up Naqshadaynta Gudaha ee Ganacsiga Tafaariiqda waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Cosmetea Pop Up Naqshadaynta Gudaha ee Ganacsiga Tafaariiqda waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Cosmetea Pop Up Naqshadaynta Gudaha ee Ganacsiga Tafaariiqda waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution. - Dimensions & Packaging
- Area: 9 sqm
Type: Pop-up Shop - Tags
- Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
- Production Technology
- The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
- Design Challenge
- How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
- Research
- The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
- Inspiration
- Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism. - Project Duration
- Location: Shanghai, China
Completion time: the end of 2019 - Operation Flow
- The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
- Image Credits
- Raitt Liu
