Naxaas Hadiyad · 2026
Minimo Sanduuqa Hadiyadda
by Rilind Hoxha
- Abaalmarinta Naxaasta ah ee A' Design Award 2026 in Hadiyad
- CLIENT: Why Agency
- Estimated Number of Design Views: 10,149
- Verification code 97BF87FDC2 · Verify this award
Colors
About Minimo Sanduuqa Hadiyadda
Minimo waa urur dahab-yaraad carruureed oo uu sameeyay Smaragd 1969, halka sanduuqa hadiyadda iyo khibradda hadiyad-bixinta oo dhammaystiran ay abuurtay Why Agency. Fikradda waxaa loo qaabeeyay hadiyadda qaaliga ah ee ugu horreysa ee ilmaha, iyadoo daqiiqadda helitaanka dahab-yaraadka loo beddelayo khibrad ciyaareed oo lagu xasuusto. Marka lagu daro qaybaha dahab-yaraadka, sanduuqu wuxuu ka kooban yahay xirmo istiikaro ah oo lagu muujiyay naqshadaha ururka dahabka ah, buug midab-gelin, qalimmo midab leh, iyo Baasaboorka Minimo Baby oo loogu talagalay macaamiisha markooda koowaad ah. Qayb kastaa waxay ku dhiirrigelinaysaa carruurta inay sahamiyaan, wax abuuraan, oo ay xiriir la yeeshaan ururka si ka baxsan dahab-yaraadka laftiisa.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Minimo Sanduuqa Hadiyadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Minimo Sanduuqa Hadiyadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Minimo Sanduuqa Hadiyadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
- Tags
- Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the gift box was gonna be.
In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
- Project Duration
- The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
- Image Credits
- Semi Alili
