Dahab Isdhexgal · 2021
MG iSmart Nidaamka Interface-ka Macluumaadka iyo Madadaalada
by Star
- Abaalmarinta Dahabka ah ee A' Design Award 2021 in Isdhexgal
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
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About MG iSmart Nidaamka Interface-ka Macluumaadka iyo Madadaalada
MG iSmart waa interface nidaamka macluumaadka iyo madadaalada ee loo naqshadeeyay baabuurta sumadda MG. Interface-kani wuxuu taageeraa gelitaanka suuq cusub isagoo leh xal gaar ah oo lagu dhisay xiriirinta, meelaha taabashada dhijitaalka ah iyo kaaliyeyaasha casriga ah. Cilmi-baaris iyo fadhiyo fikrado la wadaago oo lala yeeshay kooxda sumadda iyo macaamiisha suuqyada la beegsanayo ayaa hagay socodka isticmaalaha. Saddex fikradood oo isdhexgal ah ayaa la tijaabiyay, lixna jihooyin muuqaal ah ayaa la tijaabiyay ka hor inta aan hal jiho kama dambays ah la dooran oo si faahfaahsan loo horumarin. Baabuurta ku qalabaysan MG iSmart ayaa wadooyinka ku socda Hindiya iyo Thailand.
About the Abaalmarinta Dahabka ah ee A' Design Award
MG iSmart Nidaamka Interface-ka Macluumaadka iyo Madadaalada waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. MG iSmart Nidaamka Interface-ka Macluumaadka iyo Madadaalada waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. MG iSmart Nidaamka Interface-ka Macluumaadka iyo Madadaalada waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
