BD's Hype Tribe Naqshadeynta Gudaha Xafiiska by DB and B Pte Ltd

BD's Hype Tribe Naqshadeynta Gudaha Xafiiska by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

DahabGudaha· 2021

BD's Hype Tribe Naqshadeynta Gudaha Xafiiska

by DB and B Pte Ltd

Client: DB and B Pte Ltd

Abaalmarinta Dahabka ah ee A' Design Award Winner in Gudaha Category

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The Design

About BD's Hype Tribe Naqshadeynta Gudaha Xafiiska

BD's Hype Tribe waa naqshad gudaha xafiis ah oo ku taal laba dabaq oo dhisme ku yaal Singapore. Naqshaddu waxay isku mideysaa dhowr qaybood oo ganacsi hal meel bulsho oo la wadaago gudaheed. Aagga soo dhaweynta, aagagga maqaayadaha wada-shaqeynta iyo xaafadaha shaqada waxaa isku xira safar muuqaal ah oo joogto ah. Mid ka mid ah aagagga maqaayadda waxaa dhiirrigeliyay jawi banaanka ah (alfresco), wuxuuna bixiyaa deegaan deggan oo raaxo leh. Looxyo codka jajuuqa oo la laadlaadiyay ayaa abuuraya dareen qulqul ah oo booska ka sarreeya. Alwaax iyo dhir cagaaran ayaa la isku daray si loo keeno waxyaabo dabiici ah (biophilic) gudaha. Habka miisaska la wadaago ayaa taageeraya isticmaal hufan oo dabaqa dhismaha ah.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

BD's Hype Tribe Naqshadeynta Gudaha Xafiiska waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. BD's Hype Tribe Naqshadeynta Gudaha Xafiiska waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. BD's Hype Tribe Naqshadeynta Gudaha Xafiiska waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

Read the Press Release