The Book That Grew Hagaha Daaqsinta oo uu sameeyey Fabiano Dalmacio

Naqshadda The Book That Grew Hagaha Daaqsinta oo uu sameeyey Fabiano Dalmacio waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Farshaxanka Wanaagsan iyo Rakibaadda Farshaxanka ee 2021 Abaalmarinta Balaatiinka ah ee A' Design Award.

BalaatiinFarshaxan· 2021

The Book That Grew Hagaha Daaqsinta

Fabiano Dalmacio uu sameeyay

Macmiilka: Rothco, part of Accenture Interactive

Ku Guuleystaha Abaalmarinta Balaatiinka ah ee A' Design Award ee Qaybta Farshaxan

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #122969

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan The Book That Grew Hagaha Daaqsinta

The Book That Grew (Buuggii Koray) waa hage daaqsineed loo sameeyay beeraleyda Ireland. Buuggu wuxuu soo bandhigayaa toban cashar iyo toban talo oo wax ku ool ah oo loogu talagalay in lagu horumariyo waarnimada iyo faa'iido-samaynta. Tobanka tallaabo waxay beeraleyda ku hagayaan toban wareeg oo daaqsinta cawska ah sannad kasta iyo wax-soosaar dhan toban tan oo caws ah halkii hektar. Bog kasta, eray kasta iyo jaantus kasta waxaa qaabeeyay xididdo caws nool oo lagu hagayay marinno muddo dhowr toddobaad ah oo koritaan ah. Hababka beeraha ee adag waxaa lagu sharraxay astaamo si gaar ah loo sameeyay, bogna la kala furfuri karo ayaa wata furaha astaamaha.

Aqoonsiga

Wax ku saabsan Abaalmarinta Balaatiinka ah ee A' Design Award

The Book That Grew Hagaha Daaqsinta waa guuleystaha Abaalmarinta Balaatiinka ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado runtii aan caadi ahayn, qurux badan oo quruxsan. Guuleystayaasha Balaatiinka waa mucjisooyin hal-abuur, marag ka ah xuduudaha hal-abuurka maskaxda, waxayna muujiyaan xirfad aan la dhaafi karin iyo caqli naqshadeeyayaashooda. Naqshadahan waxaa laga filayaa inay noqdaan shaqooyin aad loo yaqaan oo qeexa qurxinta xilli, u adeega wanaagga bulshada una hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. The Book That Grew Hagaha Daaqsinta waa shaqo muujinaysa heer sare oo hufnaan ah, iyadoo aan shaki lahayn adduunka ka dhigaysa meel ka wanaagsan sifooyinkeeda waxtarka leh iyo kuwa qiimaha leh. The Book That Grew Hagaha Daaqsinta waa shaqo ku guuleysatay Abaalmarinta Balaatiinka ah ee A' Design Award oo kicisa rabitaanno, dhiirigelisa, farxisa una abuurta farxad weyn.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Cabbirka & Qaabaynta: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Summado: book, design, Ireland, grass, farming, bank
Tiknoloojiyada Soo Saarka: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Caqabadda Naqshadda: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Cilmi-baadhis: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Dhiirrigelinta: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Muddada Mashruuca: From October 2018 to May 2019, in Dublin and Amsterdam.
Socodka Hawlgalka: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Xubnaha Kooxda: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Amaanta Sawirrada: Photographer: Diana Scherer
Filmmaker: Jake Viramontez