Steady Power Wire Art Shaqada Ugu Weyn: Rakibaadda Farshaxanka by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Shaqada Ugu Weyn: Rakibaadda Farshaxanka by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Farshaxanka Wanaagsan iyo Rakibaadda Farshaxanka Competition Category.

NaxaasFarshaxan· 2022

Steady Power Wire Art Shaqada Ugu Weyn: Rakibaadda Farshaxanka

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Farshaxan Category

10,443
Verified Award Winner
Verify Award Status for #125915

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Steady Power Wire Art Shaqada Ugu Weyn: Rakibaadda Farshaxanka

Qoraalka Buugga: Steady Power Wire Art waa rakibaad farshaxan oo loo sameeyay bandhig xusuus-xasuus sannad-guuradii shirkadda. Rakibaaddu waxay isticmaashaa waayrar naxaas ah oo laga soo iibsaday warshad soo saarta waayarrada korontada iyo kansallada, si loo qaabeeyo geed weyn oo matalaya shirkadda. Shan muuqaal oo nolosha maalinlaha ah ayaa ka soo baxaya geedka: xarun cunto (borridge), miis wax lagu cuno, tareen, macbad, iyo nal hagaha (beacon). Iftiin isbeddelaya iyo sheeko-gudbin maqal ayaa raacaya qaababka waayarrada, halka hooska waayarradu ku dhacayo darbiyada iyo saqafka. Shaqadu waxay dabooshaa 281 mitir oo laba-jibbaaran, waxayna muujinaysaa sida korontadu u taageerto nolosha maalinlaha ee caadiga ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Steady Power Wire Art Shaqada Ugu Weyn: Rakibaadda Farshaxanka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Steady Power Wire Art Shaqada Ugu Weyn: Rakibaadda Farshaxanka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Steady Power Wire Art Shaqada Ugu Weyn: Rakibaadda Farshaxanka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd