Doaba Dhaba Shaqada Ugu Weyn: Baakidhka Cuntada ee Waarta by Akkshit Khattar

Doaba Dhaba Shaqada Ugu Weyn: Baakidhka Cuntada ee Waarta by Akkshit Khattar is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Alaabta Waarta, Mashruucyada iyo Naqshadeynta Cagaaran Competition Category.

NaxaasAlaabta Waarta· 2022

Doaba Dhaba Shaqada Ugu Weyn: Baakidhka Cuntada ee Waarta

by Akkshit Khattar

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Alaabta Waarta Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Doaba Dhaba Shaqada Ugu Weyn: Baakidhka Cuntada ee Waarta

Qoraalka Buugga: Doaba Dhaba waa nidaam baakidh cunto oo waara oo loogu talagalay jikada daruuraha (cloud kitchen) ee dalka Hindiya. Cuntooyinka waaweyn waxaa lagu shubaa handis, kuwaas oo ah dheryo dhoobo ah oo gacanta lagu sameeyay farsamayaqaannada maxalliga ah, waxaana lagu daboolaa dabool dhoobo ah, halka lambarka/summadu ay ku xidhan tahay qoorta. Rootiga siman sida rotis iyo naans waxaa lagu duudduubaa caleen moos oo cusub oo dhawaan la jaray, oo lagu xidho xarig jute ah. Labada shay ee la sheegay waxaa markaa lagu geliyaa bac laga sameeyay waraaqo dib loo warshadeeyay. Alaabta la isticmaalo waa mid biodegradable ah (si dabiici ah u kala baxda), waxayna beddesho balaastigga hal-mar loo isticmaalo. Gaarsiinta waxaa lagu qabtaa gaadiid koronto ah si loo yareeyo saameynta kaarboonka.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Doaba Dhaba Shaqada Ugu Weyn: Baakidhka Cuntada ee Waarta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Doaba Dhaba Shaqada Ugu Weyn: Baakidhka Cuntada ee Waarta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Doaba Dhaba Shaqada Ugu Weyn: Baakidhka Cuntada ee Waarta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Dimensions & Packaging: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Tags: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Production Technology: Handcrafted clay pots, Banana leaf & Recycled Paper
Design Challenge: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Research: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inspiration: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Project Duration: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Operation Flow: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.