Essence Hilqado by Masoud Serati Nouri is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Dahabka iyo Xardhanka Competition Category.

NaxaasDahab· 2022

Essence Hilqado

by Masoud Serati Nouri

Client: Gemod’art

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Dahab Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Essence Hilqado

Essence waa hilqad ka dhalatay xiriirka bini'aadamka ka hor iyo ka dib fidmada coronavirus-ka. Qaabka ugu weyn waa mid goobaabin ah, oo khadaadku ay maraan dusha sare oo ay isgooyaan. Khadaadkani waxay ku xoreeyaan luul cad oo qarsoodi ah, kaas oo matalaya asalka nolosha. Khadaadku waxay ku dhammaadaan luulal yaryar oo midab madow ah oo iska soo horjeeda, taasoo tilmaamaysa fogaanta bulshada. Sudhis gooni ah, oo dhererkeedu yahay 20 mm, ayaa ka soo laalaada goobaabinta hoosteeda. Naqshadda waxaa lagu qaabeeyay software, waxaana lagu soo saaray daabacaadda 3D iyo shubidda toosan, luulashana waxaa gacanta lagu dhejiyaa.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Essence Hilqado waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Essence Hilqado waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Essence Hilqado si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The spherical shape of the design inherently has the power to attract the viewer, in which the movement and intersection of the lines on it creates a stronger connection, which his relationship is strengthened by the presence of a semi-hidden pearl and small visible pearls with a contrasting color and a pendant separated from the design.
Dimensions & Packaging: The general shape of this design can be made in any size and of course in a size that the earrings do not bother the user, and also the length of the pendant is 20 mm and the length of 10 prongs for small pearls are 5 mm.
Tags: corona virus, earrings, life, human connections, social distancing
Production Technology: This design’s modeling was done using the Matrix software, which 3D printing technology was sued to make it in the first stage, and then direct casting. In the final stage, pearls are placed manually.
Design Challenge: The main challenge and goal of this project was to create an everlasting work with the concept and view that is correct and consistent with its time, which shows the situations and relationships of human life in the period of the outbreak of Corona virus, which years later will be mentioned.
Research: The designer's involvement and influence from the corona outbreak, as well as the influence from the circumstances of the people and the unprecedented number of incidents and casualties, led to the fact that among all the related incidents and issues of human social communication and comparing it with before and after the Corona virus outbreak, lead to creation of this idea and work.
Inspiration: The life before and after the outbreak of the Corona virus as the world's main topic has been the inspiration of this work.Before the Corona virus all the people were communicating with each other while after that connection between people was weakened and the social distance between them occurred where even the essence of human life beings was broken, leadingly everyone sank into their own.
Project Duration: The ideation of the design and it's design started at the fastest possible time in early April 2021 and on May 10,2021,it was completed in Iran and the city of Tabriz.
Operation Flow: The continuity of the lines of the work from the pendant to the movement on the spherical surface and enclosing the white pearl as a precious gem of life and finally stopping the lines when turning them into small pearls with dark and contrasting color, delivers the idea and purpose of the design to the audience.
Image Credits: Image #1:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #2:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #3:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #4:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #5:Illustrator, Pouya Hosseinzadeh, Render, 2021