Roi Re Hawlaha Aasaasiga ah: Sawir-gacmeed by Poovakorn Watcharaphongphiphat

Roi Re Hawlaha Aasaasiga ah: Sawir-gacmeed by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Bulshada Competition Category.

BirBulshada· 2022

Roi Re Hawlaha Aasaasiga ah: Sawir-gacmeed

by Poovakorn Watcharaphongphiphat

Client: Mahidol University International College

Abaalmarinta Birta ah ee A' Design Award Winner in Bulshada Category

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Colors

The Design

About Roi Re Hawlaha Aasaasiga ah: Sawir-gacmeed

Qoraalka Buugga: Roi Re waa website bandhig oo online ah kaas oo diirada saaraya sheekooyinka iibiyeyaasha waddooyinka ee qaabka duqowga ah ee Thai-ga kuwaas oo si dhif ah maanta u jira. Ujeeddadu waa in la abuuro qadarin iyo wacyigelin ka dhex jira jiilalka da'da yar xagga dhaqanka Thai iyada oo loo marayo sahminta hawlahan iibinta waddooyinka ee dhifka ah ee qaabka duqowga ah. Roi Re waxay bixisaa macluumaad, aqoon, iyo qalab iyada oo la adeegsanayo silsilad sawir-gacmeed oo gaar ah oo soo jiidasho leh.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Roi Re Hawlaha Aasaasiga ah: Sawir-gacmeed waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Roi Re Hawlaha Aasaasiga ah: Sawir-gacmeed waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Roi Re Hawlaha Aasaasiga ah: Sawir-gacmeed waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Roi Re" is an online exhibition website focusing on stories of Thai old style street peddlers that rarely exist in the present day. The aim is to create appreciation and awareness among young generations toward Thai culture through the exploration of these rare old-style street vending activities. Roi Re provides information, knowledge, and tools through the use of a unique and riveting series of illustrations.
Tags: illustration, Graphic Design, Culture, Archive, Thai, Website, Exhibition, Young, History
Production Technology: “Roi-Re” provides information, knowledge, and tools through the use of unique and riveting series of illustrations, on-location Augmented Technology (AR) in the form of pop-up kiosks, and series of promotional materials to connect the younger generation to what street paddlers used to be in the past.
Design Challenge: Many of the stories often come from word of mouth and memories of an older generation and the official records of their stories are hard to find. Therefore, the content mostly comes from interviews of older generations who had known and experienced old-style street peddlers.
Research: Thai old-style street peddlers have had a long and strong relationship with Thai culture and people. However, the development and modernization these days cause them to be less dominant, many have slowly changed their form, and some of them have disappeared. In addition, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected with newer generations and the official records of their stories are rare and hard to find.

The aim of this project is to preserve and create an appreciation of Thai old-style street peddlers to a younger generation. By bringing their stories back in the present time with the help of technology, AR, virtual museum, motion graphic video, on-location pop-up kiosk, and fun illustration style, the young generation is allowed to explore and experience what was it like for street padders in the past.
Inspiration: Since the past, street peddlers have had a long and strong relationship with Thailand. However, the development and modernization caused old style street peddlers to be less dominant. Many of the unique street peddlers have slowly changed their form, and some of them have disappeared. Moreover, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected from younger generations.
Project Duration: The project started in September 2019 with the research and design development and finished in July 2020 for the exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Operation Flow: The online exhibition website provides information, knowledge, and tools through the use of a unique and riveting series of animated illustrations to mimic the environment of the street peddlers in the past. Audiences can play and explore items that pop up on the screen along with on the physical exhibition display, pop-up kiosks, using Augmented Technology (AR) to explore the hidden peddlers' stories on various historical locations, such as, Charoen Krung Road.