Bay Dukaanka Tafaariiqda La Isku Qurxiyo by SIG Design

Bay Dukaanka Tafaariiqda La Isku Qurxiyo by SIG Design is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

BirGudaha· 2022

Bay Dukaanka Tafaariiqda La Isku Qurxiyo

by SIG Design

Client: Sephora

Abaalmarinta Birta ah ee A' Design Award Winner in Gudaha Category

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Verified Award Winner

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Colors

The Design

About Bay Dukaanka Tafaariiqda La Isku Qurxiyo

Xariijimaha caanka ah ee madow iyo caddaanka ah ee Sephora ayaa loo isticmaalay sidii diiradda muuqaalka si loo hago socodka dadka oo loo keeno khibrad macaamil oo wanaagsan. Illusion-ka iyo isku-dhafka toosan ee hirarka waxay sameeyaan Sephora bay, taasoo keentay khibrad muuqaal oo kala duwan. Khadadka ku yaal tiirarka madow iyo caddaanka ah ayaa lagu fidiyay gudaha gudaha booska, sidaas darteed sameynta hage muuqaal dabiici ah.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Bay Dukaanka Tafaariiqda La Isku Qurxiyo waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Bay Dukaanka Tafaariiqda La Isku Qurxiyo waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Bay Dukaanka Tafaariiqda La Isku Qurxiyo waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensions & Packaging: The project space is 424 ㎡.
Tags: cosmetics retail space, bay, stripes, consuming experience
Production Technology: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Design Challenge: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Research: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiration: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Project Duration: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Operation Flow: /
Team Members: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Image Credits: Image #1-image #5 Photographer ：Lerong Huang