Blue Frog Bar Iyo Makhaayad by SIG Design

Blue Frog Bar Iyo Makhaayad by SIG Design is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

BirGudaha· 2022

Blue Frog Bar Iyo Makhaayad

by SIG Design

Client: Blue Frog

Abaalmarinta Birta ah ee A' Design Award Winner in Gudaha Category

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Verified Award Winner

Verify Award Status for #127951

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blue Frog Bar Iyo Makhaayad

Rahii Buluuga ahi waxa uu bixiyaa cunto duban iyo is biirsaday. Naqshadaynta ayaa looga baahan yahay inay muujiso sifooyinka dhaqameed ee casriga ah ee Maraykanka. Si aad u abuurto meel banaan oo xor ah si aad ula kulanto xaalado bulsheed oo kala duwan, markaa macaamiishu waxay yeelan karaan waayo-aragnimo cunto oo raaxo leh. Dhaqanka 100ka darbo ee gaarka ah wuxuu u keenaa farxad iyo caqabad macaamiisha. Sidaa darteed, barku waa xarunta muuqaalka si ay ugu gudbiso farxad meel bannaan oo dhan. Qalab kala duwan, qaabab badan oo lakabyo ah iyo qurxinta farshaxanka ayaa loo qaataa si loo abuuro meel tayo sare leh.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Blue Frog Bar Iyo Makhaayad waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Blue Frog Bar Iyo Makhaayad waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Blue Frog Bar Iyo Makhaayad waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing