Whoatemytofu Farsamada Xarfaha by Yuntong Sun

Whoatemytofu Farsamada Xarfaha by Yuntong Sun is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Bulshada Competition Category.

NaxaasBulshada· 2022

Whoatemytofu Farsamada Xarfaha

by Yuntong Sun

Client: Yuntong Sun

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Bulshada Category

38,398

Verified Award Winner

Verify Award Status for #127987

View at A' Design Award Press Release Award Badge

Colors

The Design

About Whoatemytofu Farsamada Xarfaha

Whoatemytofu waa mashruuc naqshadeynta bulshada oo lagu dhisay farsamo xarfeed furan oo la yiraahdo The Tofu Type. Magaca wuxuu tixraacayaa maahmaah Shiineed oo u isticmaasha cunista tofu-ga sida masaal loogu talagalay dhibaatada galmoodka ee lagu hanjabo. Qaabka xarfaha waxaa qaabeeyay habka gooynta tofu-ga, halka meelaha banaanina (negative spaces) ay xasuusinayaan walxaha la gooyay. Mashruucu wuxuu sidoo kale ka kooban yahay taxane bogag xayeysiis ah iyo fikrad website ah. Booqdayaashu waxay geli karaan ereyo waxyeello leh oo la maqlay xilliga dhibaatada, waxayna heli doonaan bog xayeysiis ah oo lagu wadaagi karo baraha bulshada iyadoo la adeegsanayo hashtag. Farsamada xarfaha ayaa lagu soo dejisan karaa bilaash. Ujeeddadu waa in la siiyo dhibbanayaasha cod iyo dareen midnimo ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Whoatemytofu Farsamada Xarfaha waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Whoatemytofu Farsamada Xarfaha waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Whoatemytofu Farsamada Xarfaha si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Dimensions & Packaging: Poster, 1350px*1080px
Tags: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Production Technology: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Design Challenge: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Research: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Inspiration: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Project Duration: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Operation Flow: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.