Fragrance Gallery Primary Function: Naqshadaynta Gudaha ee Tafaariiqda by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.
LacagGudaha· 2022
Fragrance Gallery Primary Function: Naqshadaynta Gudaha ee Tafaariiqda
Client: SODA Architects
Abaalmarinta Lacagta ah ee A' Design Award Winner in Gudaha Category
Verified Award Winner
Verify Award Status for #128567The Design
About Fragrance Gallery Primary Function: Naqshadaynta Gudaha ee Tafaariiqda
Fragrance Gallery waa gudaha tafaariiqeed oo loogu talagalay astaan carfeed ku taal Beijing, oo daboolaya 314 mitir laba-jibbaaran. Booskan waxaa loo habeeyay sida daaha farshaxanka halkii uu ka ahaan lahaa dukaan caadi ah. Albaabka waxaa laga dhisay ilaa 5,000 dhalo carfeed oo dib loo warshadeeyay, kuwaas oo sameeya qaab warbaahineed oo midabkiisu is beddelo maalin iyo habeenba. Hoolka weyn, oor qalooca ah oo dhererkiisu yahay 20 mitir wuxuu qaadaa muujinta dhijitaalka ah ee qaababka carafta iyo macluumaadka taariikhda iyo maadooyinka ceyriinka ah. Naqshadeynta waxay isku daraysaa waxyaabaha muuqaalka, dhawaaqa, urta iyo isdhexgalka, waxayna hagtaa booqdayaasha inta ay ku socdaan safar ay iyagu is hagayaan.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Fragrance Gallery Primary Function: Naqshadaynta Gudaha ee Tafaariiqda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Fragrance Gallery Primary Function: Naqshadaynta Gudaha ee Tafaariiqda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Fragrance Gallery Primary Function: Naqshadaynta Gudaha ee Tafaariiqda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Dimensions & Packaging
- 314 Square Meters
- Tags
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Production Technology
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Design Challenge
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Research
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Inspiration
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Project Duration
- The project started in August 2019 and finished in October 2020 in Beijing.
- Operation Flow
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Image Credits
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
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