Secret Exhibition Hawsha Koowaad: Hoolka Bandhigga Alaabta by Yuan Jiang and Chen Song

Secret Exhibition Hawsha Koowaad: Hoolka Bandhigga Alaabta by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

BirGudaha· 2022

Secret Exhibition Hawsha Koowaad: Hoolka Bandhigga Alaabta

by Yuan Jiang and Chen Song

Client: SODA Architects

Abaalmarinta Birta ah ee A' Design Award Winner in Gudaha Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Hawsha Koowaad: Hoolka Bandhigga Alaabta

Qoraalka Buugga: Bandhiga Qarsoodiga waa hool bandhig alaab oo loo sameeyay Matxafka Qaranka Dhexe ee Shiinaha. Bannaanka 460 mitir laba jibbaaran wuxuu isku daraa farshaxanka dhijitaalka ah iyo suugaanta Shiinaha ee la dhaxlay. Bakhaarrada u eg gasiiradaha oo leh qaabab socda ayaa soo bandhiga alaabta dhaqameed iyo hal-abuurka, taasoo ka dhigaysa in booqdayaashu u wareegaan alaabta si u eg bandhig halkii ay ka noqon lahayd dukaan. Dusha warbaahinta gaarka loo sameeyay ayaa isku xira dusha jireed iyo mabaha muuqaalka, halka barnaamijka dhabta-la-kordhiyay (augmented reality) uu ku daro lakab dhijitaal oo isla safnaan la socda. Toddobo bandhig oo la doortay ayaa ku dhiirigeliyay in la abuuro webi dhaqdhaqaaq leh oo xarfaha Shiinaha ah oo lagu muujiyo shaashad.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Secret Exhibition Hawsha Koowaad: Hoolka Bandhigga Alaabta waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Secret Exhibition Hawsha Koowaad: Hoolka Bandhigga Alaabta waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Secret Exhibition Hawsha Koowaad: Hoolka Bandhigga Alaabta waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai