Naqshadda 87MM Brand Story Naqshadaynta Buugga oo uu sameeyey Sunghoon Kim waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Daabacaadda iyo Warbaahinta La Daabacay ee 2022 Abaalmarinta Lacagta ah ee A' Design Award.

LacagDaabacaad· 2022

87MM Brand Story Naqshadaynta Buugga

Sunghoon Kim uu sameeyay

Macmiilka: 87mm

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Daabacaad

575,958

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #134927

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan 87MM Brand Story Naqshadaynta Buugga

87MM waa sumad mooddo caanka ah oo ka timaada Kuuriya, taas oo abuurta dhaqanka maalinlaha ah iyada oo isticmaalaysa dareenka iyo caqliga fiican. Tan iyo bilowgeedii 2011, waxaa loo naqshadeeyay in lagu sheego sheekada tobankii sano ee la soo dhaafay dadweynaha jecel 87MM iyagoo adeegsanaya Moment by Moment, We Say No Concept But Good Sense, oo ah sumad leh 10 sano oo rikoodh ah. Tani waxay ka caawin doontaa in si dhow loola xiriiro dadweynaha dhallinyarada ah ee Kuuriya ee jecel 87MM oo xamaasad u qaba, iyada oo loo marayo sheekada labada aasaase iyo sidoo kale sheekada summadda 87MM.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

87MM Brand Story Naqshadaynta Buugga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. 87MM Brand Story Naqshadaynta Buugga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. 87MM Brand Story Naqshadaynta Buugga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Cabbirka & Qaabaynta: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Summado: 87MM, brand book, book, design, editorial, graphic, typography
Tiknoloojiyada Soo Saarka: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Caqabadda Naqshadda: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Cilmi-baadhis: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Dhiirrigelinta: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Muddada Mashruuca: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Socodka Hawlgalka: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Xubnaha Kooxda: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Amaanta Sawirrada: 87MM