Coway Xarunta Waayo-aragnimada Macmiilka by IQI Concept

Coway Xarunta Waayo-aragnimada Macmiilka by IQI Concept is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

NaxaasGudaha· 2022

Coway Xarunta Waayo-aragnimada Macmiilka

by IQI Concept

Client: IQI Concept

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Coway Xarunta Waayo-aragnimada Macmiilka

Qoraalka Buugga: Xarunta Waayo-aragnimada Coway waa xarun waayo-aragnimo macmiil ah oo ku taal Kuala Lumpur, Malaysia. Meesha dhan 2210 oo qiyaas fuudh ayaa soo bandhigaysa alaabooyinka iyo adeegyada biyaha iyo hawada nadiifka ah, hurdada tayada leh, iyo nadaafadda musqusha. Xarunta waxaa loo qaybiyay shan qaybood: Dhaxalka Sumadda (Brand Heritage), Daryeelka Biyaha, Daryeelka Hawada, Daryeelka Nolosha, iyo Daryeelka Adeegga. Baraha taabashada leh ee soo bandhigga, qalabka elektaroonigga ee dabacsan, iyo shaashadaha telefishinka ayaa suurtagelinaya in nuxurka soo bandhigga si fudud loo cusboonaysiiyo. Midabada cad, buluug iyo madow, iyo khadadka qallooca ah ee alwaax iyo dhammaystirka cad, ayaa xasuusinaya biyaha iyo hawada. Xarun shaandheynta biyaha ayaa ah barta ugu muhiimsan ee qaybta Daryeelka Biyaha.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Coway Xarunta Waayo-aragnimada Macmiilka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Coway Xarunta Waayo-aragnimada Macmiilka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Coway Xarunta Waayo-aragnimada Macmiilka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Dimensions & Packaging: 2210 sqft
Tags: experience centre, curves, nature, clean, commercial space, digital
Production Technology: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Design Challenge: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Research: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspiration: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Project Duration: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Operation Flow: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Team Members: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Image Credits: Photographer: David Yeow