Divergence Shaqada Ugu Muhiimsan: Qalabka Ciyaarta by eMotionLAB

Divergence Shaqada Ugu Muhiimsan: Qalabka Ciyaarta by eMotionLAB is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Ciyaartoyda, Ciyaaraha iyo Alaabta Madadaalada Competition Category.

NaxaasCiyaartoy· 2022

Divergence Shaqada Ugu Muhiimsan: Qalabka Ciyaarta

by eMotionLAB

Client: eMotionLAB Ltd.

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Ciyaartoy Category

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Colors

The Design

About Divergence Shaqada Ugu Muhiimsan: Qalabka Ciyaarta

Qoraalka Buugga: Divergence waa qalab ciyaareed oo kaararka ah oo laba luqadood ku qoran, loogu talagalay barashada fikirka naqshadeynta (design thinking). Qalabkani wuxuu siiyaa dadka cusub ee barashada iyo kooxaha hal-abuurka ah hab fudud oo lagu raaxaysto si ay ugu tababaraan habraaca naqshadeynta iyagoo ka qaybgalaya ciyaar isdhexgal ah oo ku salaysan sheeko-sheekeyn socota ilaa saacad iyo badh. Ciyaartoyadu waxay iskaashadaan oo tartamaan si ay u xaliyaan caqabad diirada saarto isticmaalaha, iyagoo adeegsanaya farsamooyin muhiim ah. Divergence waxay ku habboon tahay saddex ilaa lix ciyaartoy, waxaana loo heli karaa noocyada la taaban karo iyo kuwa laga soo dejin karo internetka, oo ay weheliyaan muuqaallo sharraxaad ah oo taageera. Kaararka jilayaasha ee sawirrada leh ayaa dhiirrigeliya khayaalka iyo wada-sheekaysiga.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Divergence Shaqada Ugu Muhiimsan: Qalabka Ciyaarta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Divergence Shaqada Ugu Muhiimsan: Qalabka Ciyaarta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Divergence Shaqada Ugu Muhiimsan: Qalabka Ciyaarta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Divergence is a bilingual game kit to provide fun and easy way for entry-level learners and creative teams to pick up the process via an interactive, storytelling focused gameplay of about 1.5 hours, guiding players to collaborate and compete to solve a user-centric challenge by practicing essential techniques. The game kit was created as card-based design available in physical and downloadable versions, along with supporting introduction videos.
Dimensions & Packaging: 154mm (w) x 112mm (d) x 50mm (h)
Tags: design thinking, gamified tool kit, card game
Design Challenge: Divergence is a card-based storytelling game for 3-6 players to practice quick ideation techniques. The design language uses juxtaposing visual elements to spark players’ imagination and conversation – eg contrast bright-coloured illustrations set on a calm backdrop; pair geometric, linear forms with hand-drawn effects; use pure but exaggerated human figures to challenge user’s usual perspectives.
Inspiration: IDK wanted a gamified toolkit and goodies designed for young adults and educators to learn key design thinking skills quickly, or run short facilitated workshops, normally taking hours. The toolkit should appeal to young, professional audience in its gameplay, content, and graphic design, and should encourage creative brainstorming with peers by providing a balance of inspiration and information.
Project Duration: The project started in January 2021 and launched online in January 2022.
Operation Flow: First, players will be inspired by a set of beautifully illustrated deck of character cards that evoke imagination and conversations. Players will craft a narrative for their character through dialogue as a group. In the second stage, players will use the next set of cards to come up with strategies and innovative ideas to solve the character’s problems. In the third stage, players will pre-pitch their idea to other players and receive points and feedbacks. In the final round, players will refine and present their best solution to the group.
Patents: Hong Kong Design Centre
Team Members: Creative Director: Mandy Tsang
Art Director: Kat Luk
Project Manager: Christy Chan
Illustrations: Ivy Sin
Graphic Design: Charmian Cheung, Helen Cheung
Packaging Design: Helen Cheung, Charmian Cheung
Script writing: Wilson Lui
Animation: Stephanie Ng, Steven Chan, Hazel Huang, Kai Yeung, Man& Yiko@MorningGiants
Sound Design: Anthony Liu
Game Design: Hong Kong Design Centre, Press Start Hong Kong
Image Credits: Hong Kong Design Centre