Coach the Coaches Hordhac Kubada Cagta by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Daabacaadda iyo Warbaahinta La Daabacay Competition Category.
NaxaasDaabacaad· 2022
Coach the Coaches Hordhac Kubada Cagta
by Natasha Mozz
Client: Adidas
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Daabacaad Category
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The Design
About Coach the Coaches Hordhac Kubada Cagta
Qoraalka Buugga: Coach the Coaches waa hordhac loogu talagalay barnaamij tababbarka kubadda cagta oo loogu diyaariyay ciyaartoy da'doodu ka dhaxayso 10 ilaa 14 sano. Hordhaca waxaa loo diyaariyay tababbarayaasha kubadda cagta si barnaamijka loogu dabaqi karo shaqada maalinlaha ah. Agabka asalka ah ee qoraalku badnaa waxaa loo beddelay tilmaamo cad oo inta badan ka kooban infoqraafiig. Qaabka midabada dhalaalaya wuxuu caawiyaa habka lagu wareego qaybaha, halka dhererka birta dhinaca bogga kastu uu muujinayo hoos-qaybta. Shabakadda garoonka kubadda cagta iyo tilmaamaha farsamada ayaa ka dhigaya saldhigga qaabka muuqaalka.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Coach the Coaches Hordhac Kubada Cagta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Coach the Coaches Hordhac Kubada Cagta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Coach the Coaches Hordhac Kubada Cagta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
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