Amplifying Identity Primary Function: Naqshadeynta Gudaha ee Xafiiska oo uu sameeyey DB and B Pte Ltd

Naqshadda Amplifying Identity Primary Function: Naqshadeynta Gudaha ee Xafiiska oo uu sameeyey DB and B Pte Ltd waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Qolalka Gudaha iyo Bandhigyada ee 2022 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGudaha· 2022

Amplifying Identity Primary Function: Naqshadeynta Gudaha ee Xafiiska

DB and B Pte Ltd uu sameeyay

Macmiilka: DB&B Pte Ltd

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Gudaha

17,022

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #137777

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Amplifying Identity Primary Function: Naqshadeynta Gudaha ee Xafiiska

Amplifying Identity waa naqshadeyn gudaha xafiis ah oo ku taal Asia Square ee Singapore. Goobta shaqadu waxay ku fidsan tahay saddex dabaq waxayna gebi ahaanteed daboolaysaa bed dhan 9,300 mitir laba jibbaaran. Konton meel oo iskaashi ah iyo shan qol oo kulan oo waaweyn ayaa ku baahsan dabaqyada si loo taageero shaqo dabacsan oo isku dhafan. Sawir-gacmeed deegaan oo gaar ah ayaa lagu dabaqay marinnada iyo bannaanka darbiyada si loo soo bandhigo dhaqanka shirkadda, mabaadi'da hoggaanka iyo taariikhda. Roogag laga sameeyay walxo waara, rinji leh xeryahooda dabiiciga ah ee fudud oo hooseeya iyo iftiin qaybsan ayaa loo isticmaalay si loo xaddido saameynta deegaanka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Amplifying Identity Primary Function: Naqshadeynta Gudaha ee Xafiiska waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Amplifying Identity Primary Function: Naqshadeynta Gudaha ee Xafiiska waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Amplifying Identity Primary Function: Naqshadeynta Gudaha ee Xafiiska waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Cabbirka & Qaabaynta: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Summado: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Tiknoloojiyada Soo Saarka: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Caqabadda Naqshadda: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Cilmi-baadhis: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Dhiirrigelinta: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Muddada Mashruuca: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Xubnaha Kooxda: Ricardo Celis
Victor Wong
Amaanta Sawirrada: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/