Multivision Porsche Shanghai Sawir Farshaxan ah by Florian W. Mueller

Multivision Porsche Shanghai Sawir Farshaxan ah by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Sawir-qaadista iyo Wax-ka-beddelka Sawirrada Competition Category.

LacagSawir-qaadis· 2022

Multivision Porsche Shanghai Sawir Farshaxan ah

by Florian W. Mueller

Client: Porsche China

Abaalmarinta Lacagta ah ee A' Design Award Winner in Sawir-qaadis Category

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Colors

The Design

About Multivision Porsche Shanghai Sawir Farshaxan ah

Multivision Porsche Shanghai waa taxane sawir farshaxan ah oo loo abuuray Porsche China. Sawir kasta wuxuu isku daraa saddex sawir oo isku qaab ah iyada oo la adeegsanayo soo-bandhigid badan. Taxanuhu wuxuu muujiyaa wejiyada kala duwan ee Shanghai, laga bilaabo degmooyinka dhaqameed ee Shiinaha iyo dhismayaasha Xaafadda hore ee Faransiiska ilaa dhismayaasha casriga ah ee muraayadaha iyo birta laga sameeyay. Baabuur ciyaareed ayaa ka soo muuqda sawir kasta wuxuuna weli garanaya inkastoo hareeraha lakabbada leh. Sawirradan waxaa lagu sameeyay sawir-qaadista dhijitaalka ah waxaana loo soo saaray daabacaad farshaxan-fiican ah oo lagu dhejiyay looxyada iskudhafka ah ee aluminiumka oo ku jira daabacado xaddidan.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Multivision Porsche Shanghai Sawir Farshaxan ah waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Multivision Porsche Shanghai Sawir Farshaxan ah waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Multivision Porsche Shanghai Sawir Farshaxan ah waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy