Centrestage 2021 Goob Munaasabadeed oo uu sameeyey Jason Cheung

Naqshadda Centrestage 2021 Goob Munaasabadeed oo uu sameeyey Jason Cheung waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Munaasabadaha iyo Dhacdooyinka ee 2023 Abaalmarinta Lacagta ah ee A' Design Award.

LacagMunaasabad· 2023

Centrestage 2021 Goob Munaasabadeed

Jason Cheung uu sameeyay

Macmiilka: Hong Kong Trade Development Council

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Munaasabad

80,609

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #141211

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Centrestage 2021 Goob Munaasabadeed

Centrestage 2021 waa goob munaasabadeed hordhac ah oo loo sameeyay munaasabad ganacsi oo moodada ah oo ka dhacday Hong Kong. Goobta oo dhan 600 mitir laba jibbaaran ah waxaa loo isticmaalay xafladaha furitaanka, bandhigyada moodada iyo, marka aan la isticmaalin, waayo-aragnimo muuqaal iyo maqal ah. Fikradda, oo loo bixiyay Chapter Infinity, waxaa laga waxyoonay sawirro muujinaya goobo aan macquul ahayn. Shaashado LED ah oo laalaadsan, jaranjaro sabbaynaysa, muraayad aan xad lahayn iyo diyaarado is dul saaran oo ka kooban shabag, muraayad iyo akriliik ayaa ka kooban goobta. Dhammaan qalabka waxaa horay loogu diyaariyay meel ka baxsan goobta si loo suurtogeliyo rakibaad saddex maalmood qaadatay. Waxaa la isticmaalay qaabab aluminium ah oo dib loo isticmaali karo iyo rooggo dabiici ahaan u baaba'a.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Centrestage 2021 Goob Munaasabadeed waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Centrestage 2021 Goob Munaasabadeed waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Centrestage 2021 Goob Munaasabadeed waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Returning as a physical format, the organiser for the 6th edition annual event Centrestage asked for a 600m2 multifunctional introductory space design to uplift the overall ambiance of the show. The space was used for opening receptions, fashion presentations as well as an introductory experience area in default mode. Under the concept Chapter Infinity a dreamlike, futuristic multimedia, audio experience was developed to welcome visitors.
Cabbirka & Qaabaynta: Outside the Hall entry sits a 5m wide x 3.5m high LED screen, the walls are cladded with 3mm corrugated acrylic sheets and LED tubes. Inside the hall a15m(w) x 36m(l)x 5m(h) introductory space with 8 LED screens of varying size are suspended within the space. Overlapping planes of various materials such as mesh, mirror and clear acrylic cladded on metal frames suspend in the space. A 1.5m (w) floating MDF staircase hangs in the central space on a 7m(h) AV rig. At the rear wall a 3m x 3m concave infinity mirror followed by five 1.8 m(w) x 3m(h) LED neon lit arches completed the experience.
Summado: Centrestage, Hong Kong, Fashion Event, Chapter Infinity, Introductory Space, HKTDC, Exhibition Design, Futuristic, Dreamlike, Multifunctional.
Tiknoloojiyada Soo Saarka: Due to the tight 3-day set up, all items were prefabricated and tested off site prior to being reassembled onsite. These includes the recessed infinity mirror cube backdrop and the hanging LED screens and floating staircase. All the walls were made from reusable aluminium structural frames covered with mirror, mesh, polycarbonate and acrylic sheet finish. The audio-visual equipment, LED boxes and LED screens and silver balloons props were hired. To be more sustainable in the overall production biodegradable carpets was used.
Caqabadda Naqshadda: The biggest challenge was translating the Chapter Infinity concept into a spatial design. Through research the team was inspired by M.C. Escher famous Relativity woodcut print of impossible spaces. From this, a rationalised futuristic dreamscape version was developed for the introductory space. Aptly adopting floating stairs, dynamic transparent reflective planes and an area for infinite reflection completed the hardware for the space. The spatial experience design was completed by a series of bespoke videos content highlighting various fashion inspiration.
Cilmi-baadhis: The Chapter infinity concept was a calling to the industry to further innovate on the infinite opportunity in a post pandemic era. Leading us to research on how fashion has accelerated beyond the conventional physical realm towards a digital one from online games to social media. With so many influences we were drawn towards the aptly inspirational impossible sketches of infinity and impossible spaces by M.C. Escher. This led us to challenge ourselves to develop a modern adoption of an impossible space. Resulting in a dreamlike futuristic direction to develop the introductory space.
Dhiirrigelinta: Centrestage is a premium event platform for discovering Asia’s latest upcoming fashion brands. The concept of Chapter Infinity was to evoke the fashion industry to think about new infinite possibilities both digitally and physically to overcome the recent challenges. Inspired by the artist M.C Esher work, a futuristic dreamlike adaptation of this was developed for the introductory space.
Muddada Mashruuca: The duration for the project took 3 months from initial briefing to onsite completion. It was launched on the 10th of September 2021 and ran for 4 days. Limited to only 3 days for the onsite set up. CENTRESTAGE was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
Socodka Hawlgalka: The first impression of the Chapter Infinity concept starts with motion graphic on a large LED outside the concourse entry. Inside the hall a 5m (h) x 6m (w) transparent LED screen creates a selfie-taking holding area, The next section is the multi-functional section of the introductory space containing a supersize LED neon lettering of CENTRESTAGE as a backdrop, a central floating staircase, and an infinity mirror box. In default mode this section is an audio-visual spatial experience, otherwise it can be hired out for mini fashion parades open receptions, branding lectures.
Xubnaha Kooxda: HKTDC Creative Department