Balaatiin Xirmooyin · 2023
Guo Cui Wu Du Shiinuhu Baijiu
by Xiongbo Deng
- Abaalmarinta Balaatiinka ah ee A' Design Award 2023 in Xirmooyin
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 7,463,222
- Verification code 509171027F · Verify this award
Colors
About Guo Cui Wu Du Shiinuhu Baijiu
Alaabada ruuxa cad, oo lagu magacaabo Guocui Wudu, waxay ka timid Gobolka Henan, Shiinaha. Khamriga ayaa laga sameeyay shan maaddooyin dawo ah oo Shiinees ah oo la qooyay oo la karkariyey. Suuqa dhexdiisa, badeecooyinka tartanka ku jira in ka badan ama ka yar waxay ka kooban yihiin qaar ka mid ah xashiishka ka tagay inta lagu jiro habka wax-soo-saarka. Taas bedelkeeda, meesha ugu weyn ee wax lagu iibiyo ee alaabtani waa in iyada oo loo marayo habab badan, nadiifinta khamriga waxay ku dhowdahay xaalad eber- wasakh ah, taas oo siinaysa macaamiisha dareen xooggan oo ammaan ah. Sidaa darteed, naqshadeeyayaasha ayaa go'aamiyay "nadiif" sida furaha naqshadeynta xirmada si loo muujiyo muujinta ugu weyn.
About the Abaalmarinta Balaatiinka ah ee A' Design Award
Guo Cui Wu Du Shiinuhu Baijiu waa guuleystaha Abaalmarinta Balaatiinka ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado runtii aan caadi ahayn, qurux badan oo quruxsan. Guuleystayaasha Balaatiinka waa mucjisooyin hal-abuur, marag ka ah xuduudaha hal-abuurka maskaxda, waxayna muujiyaan xirfad aan la dhaafi karin iyo caqli naqshadeeyayaashooda. Naqshadahan waxaa laga filayaa inay noqdaan shaqooyin aad loo yaqaan oo qeexa qurxinta xilli, u adeega wanaagga bulshada una hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Guo Cui Wu Du Shiinuhu Baijiu waa shaqo muujinaysa heer sare oo hufnaan ah, iyadoo aan shaki lahayn adduunka ka dhigaysa meel ka wanaagsan sifooyinkeeda waxtarka leh iyo kuwa qiimaha leh. Guo Cui Wu Du Shiinuhu Baijiu waa shaqo ku guuleysatay Abaalmarinta Balaatiinka ah ee A' Design Award oo kicisa rabitaanno, dhiirigelisa, farxisa una abuurta farxad weyn.
Press Kit
- Unique Properties
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Dimensions & Packaging
- Width：130mm x Depth:120mm x Height：300mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Production Technology
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Design Challenge
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Research
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Inspiration
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Project Duration
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Operation Flow
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Image Credits
- Illustrator:Xiongbo Deng
