Re Form Shaqada Ugu Muhiimsan: Qalab Dahab ah oo Isku Dhafan by Chow Tai Fook Jewellery Creative Centre

Re Form Shaqada Ugu Muhiimsan: Qalab Dahab ah oo Isku Dhafan by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Dahabka iyo Xardhanka Competition Category.

NaxaasDahab· 2023

Re Form Shaqada Ugu Muhiimsan: Qalab Dahab ah oo Isku Dhafan

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Dahab Category

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Colors

The Design

About Re Form Shaqada Ugu Muhiimsan: Qalab Dahab ah oo Isku Dhafan

Qoraalka Buugga: Re:Form waa qalab dahab ah oo ka kooban seddex kaad oo isbeddel ku dhaqaaqa iyo silsilad. Kaadhadhka isbeddelka waxa badanaa ah qaybo qarsoon oo loo isticmaalo in la habeeyo dhererka qoladaha qoorta iyo gacanta. Re:Form waxay kaadka isbeddelka ka dhigtay curannaanta ugu weyn ee naqshadda. Kaad kastaa waxaa lagu dhejin karaa meel kasta oo silsiladda ah, taasoo u ogolaanaysa qofka xidhan inuu sameeyo qolad qoor, gacan-siib, ama qaab-dhismeed kale. Silsilad 36 inji ah ayaa suurtogelinaysa in ka badan 120 isku-dar oo kala duwan, halka silsilad 18 inji ah ay ugu yaraan bixiso 90. Qalabkani wuxuu ku dhiirigelinayaa qofka xidhan inuu noqdo mid ka qayb qaata abuurista, isagoo taageeraya qaab fudud oo waarid ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Re Form Shaqada Ugu Muhiimsan: Qalab Dahab ah oo Isku Dhafan waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Re Form Shaqada Ugu Muhiimsan: Qalab Dahab ah oo Isku Dhafan waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Re Form Shaqada Ugu Muhiimsan: Qalab Dahab ah oo Isku Dhafan si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release