In Chali Bandhig Falgashi oo Lagu Milmo by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Munaasabadaha iyo Dhacdooyinka Competition Category.
BirMunaasabad· 2023
In Chali Bandhig Falgashi oo Lagu Milmo
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
Abaalmarinta Birta ah ee A' Design Award Winner in Munaasabad Category
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The Design
About In Chali Bandhig Falgashi oo Lagu Milmo
In Chali waa bandhig falgal ah oo lagu milmo, oo loo sameeyay sumadda cabitaanka shaaha ee Chali. Bandhiggu wuxuu mawduuciisu yahay shaah, wuxuuna soo bandhigayaa buuraha, wabiyada, dhirta iyo caleemaha shaaha ee Shiinaha isagoo adeegsanaya turjumaad dhijitaal ah iyo qalabyo taabasho dareen leh. Booqdayaashu waxay dhex maraan meesha bandhigga waxayna dareemaan muuqaalka si falgal ah. Nidaam udgoon ayaa sii daya urta shaaha, sidaas darteed bandhigga waxaa lagu dareemaa aragga, maqalka iyo urta. Naqshaddu waxay isku xidhaa dhaqanka shaaha, farshaxanka muuqaalka iyo fikradda sumadda safar isku xidhan oo hal ah.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
In Chali Bandhig Falgashi oo Lagu Milmo waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. In Chali Bandhig Falgashi oo Lagu Milmo waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, In Chali Bandhig Falgashi oo Lagu Milmo waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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