Haocailou Naqshadaynta Gudaha Maqaayadda oo uu sameeyey Sig Studio

Naqshadda Haocailou Naqshadaynta Gudaha Maqaayadda oo uu sameeyey Sig Studio waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Qolalka Gudaha iyo Bandhigyada ee 2023 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGudaha· 2023

Haocailou Naqshadaynta Gudaha Maqaayadda

Sig Studio uu sameeyay

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Gudaha

18,293

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #143404

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Haocailou Naqshadaynta Gudaha Maqaayadda

Haocailou waa naqshad gudaha maqaayad ah oo soo bandhigaysa dhaqanka Shunde. Dhaqanka Shunde, Haocai waxay ka dhigan tahay nasiib wanaag, farxad iyo midab qurux badan. Mashruucu wuxuu adeegsadaa faynuusyo badan, midabo dhaqameed iyo alaabo isku dul-saaran si loo abuuro jawi firfircoon. Shimbirta phoenix-ka, oo astaan u ah nasiib wanaag isla markaana ah naanays maxalli ah oo Shunde loo yaqaan, ayaa ah mawduuca ugu weyn. Jaranjarooyin jaalle ah, oo leh birqabsi u shaqeeya sida looxyo taageera, ayaa u horseeda baar ay dusheeda saaran tahay doon phoenix ah oo laba lakab ah oo sidoo kale khamri lagu kaydiyo. Qolal gaar ah oo dabaqa saddexaad ku yaal ayaa xusuusinaya faynuusyada kalluunka ee dhaqameed.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Haocailou Naqshadaynta Gudaha Maqaayadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Haocailou Naqshadaynta Gudaha Maqaayadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Haocailou Naqshadaynta Gudaha Maqaayadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Cabbirka & Qaabaynta: The project area is 542sqm.
Summado: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Tiknoloojiyada Soo Saarka: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Caqabadda Naqshadda: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Cilmi-baadhis: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Dhiirrigelinta: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Muddada Mashruuca: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Socodka Hawlgalka: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Shatiyada: Copyrights belong to SIG Studio,2021.
Xubnaha Kooxda: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Amaanta Sawirrada: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021