Super Ego Farshaxanka Dhijitaalka Ah by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga Kombiyuutarka, Moodeliga 3D, Dhigmada iyo Soo-saarista Muuqaalka Competition Category.
LacagGaraafigga Kombiyuutarka· 2023
Super Ego Farshaxanka Dhijitaalka Ah
Client: Kutuko Studio SL
Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafigga Kombiyuutarka Category
Verified Award Winner
Verify Award Status for #144876The Design
About Super Ego Farshaxanka Dhijitaalka Ah
Super Ego, mashruuc faneed ka dhigaya dhaqanka macaamiisha iyo saameynta baraha bulshada ay ku leeyihiin dadka. Mashruucu waxa uu hiigsanayaa in lagu dhaleeceeyo quudinta macmalka ah ee dadka & #039;s egos iyada oo loo marayo kuwa jecel iyo kuwa raacsan baraha bulshada sida Instagram. Waxay rabtay inay abuurto matalaad sarbeeb ah oo bulshada & # 039; geesiyaal cusub, kuwaas oo noloshoodu ku wareegayso helida taageerayaal iyo taageerayaal badan. Mashruucu wuxuu diiradda saarayaa Instagram, halkaas oo sawir kasta oo lagu dhejiyo internetka lagu soo bandhigo bandhig ahaan si loo qabto dareenka isticmaalayaasha.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Super Ego Farshaxanka Dhijitaalka Ah waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Super Ego Farshaxanka Dhijitaalka Ah waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Super Ego Farshaxanka Dhijitaalka Ah waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
- Dimensions & Packaging
- 4960X7015 Pixeles, Tiff RGB
- Tags
- 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
- Production Technology
- For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
- Design Challenge
- The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
- Research
- Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
- Inspiration
- The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
- Project Duration
- The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
- Operation Flow
- Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
- Patents
- Kutuko Studio SL
- Team Members
- COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain - Image Credits
- Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
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