Funaging Diiwaangelinta Fasalka Waayeelka-Saaxiibtinimo by Ting-Han Chen

Bir Adeeg · 2023

Funaging Diiwaangelinta Fasalka Waayeelka-Saaxiibtinimo

by Ting-Han Chen

Abaalmarinta Birta ah ee A' Design Award 2023 in Adeeg
CLIENT: Play Design Lab
Estimated Number of Design Views: 85,018
Verification code E1B1B5CAE4 · Verify this award

View at A' Design Award Press Release

Colors

About Funaging Diiwaangelinta Fasalka Waayeelka-Saaxiibtinimo

FunAging waa adeeg waxbarasho oo bixiya xiisado app-ka casriga ah si loo taageero oo loo xoojiyo waayeelka. Macluumaadka fasalka waxa lala wadaagaa dadka da'da ah iyada oo loo marayo Line, app bulsheed oo caan ah oo ka dhex jira shakhsiyaadka da'da ah ee Taiwan. Si kastaba ha ahaatee, dad badan oo waayeel ah ayaa la kulma caqabado marka ay isku dayayaan inay iska diiwaan galiyaan xiisadaha khadka sababtoo ah interface-keeda oo aan u ahayn isticmaale-saaxiibtinimo. Si arrintan wax looga qabto, mashruucani waxa uu isticmaalayaa fikirka naqshadaynta adeegga ee xuddun u ah si loo horumariyo nidaamka diiwaangelinta fasalka. Markaan samayno baadhitaan dhamaystiran oo naqshadaynta, waxaanu aqoonsanaa oo aanu wax ka qabannaa arrimaha khibrada isticmaalaha (UX).

About the Abaalmarinta Birta ah ee A' Design Award

Funaging Diiwaangelinta Fasalka Waayeelka-Saaxiibtinimo waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Funaging Diiwaangelinta Fasalka Waayeelka-Saaxiibtinimo waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Funaging Diiwaangelinta Fasalka Waayeelka-Saaxiibtinimo waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Press Kit

Unique Properties: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Dimensions & Packaging: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Tags: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Production Technology: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Design Challenge: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Research: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Inspiration: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Project Duration: The project started in June 2022 and finished in Dec 2022 in Taipei.
Operation Flow: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.