Absolut Lab Shaqada Koowaad: Naqshadda Gudaha Dukaanka Pop-Up by Moneys Studio is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.
NaxaasGudaha· 2023
Absolut Lab Shaqada Koowaad: Naqshadda Gudaha Dukaanka Pop-Up
Client: Moneys Studio
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category
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The Design
About Absolut Lab Shaqada Koowaad: Naqshadda Gudaha Dukaanka Pop-Up
Qoraalka Buugga: Absolut Lab waa dukaan pop-up iyo goob bandhig ku yaal Shanghai, Shiinaha. Gudaha waxaa laga sameeyay qaybo modular ah, kuwaas oo u oggolaanaya in booska la kala qaybiyo, la dib-u-warshadeeyo oo dib loo isticmaalo. Waxyaabaha naqshadda ka dhiirigalisay waxay ka timid Mobius Strip. Albaabka soo gelitaanka wuxuu leeyahay marin qalloocan oo ka samaysan xaashiyo polycarbonate ah iyo agabyo muraayad ah, taasoo abuurta jid socod ah oo qulqulaya. Saqafka muraayadaysan wuxuu yareeyaa dareenka cidhiidhinimada. Waraaqda kraft-ka ee dib loo isticmaali karo, birta stainless steel-ka, iyo xaashiyaha polycarbonate waa agabyada ugu muhiimsan. Dhammaan qaybaha modular-ka waa la diyaariyay horay, oo dhismaha goobta lagu dhammeeyay 60 saacadood.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Absolut Lab Shaqada Koowaad: Naqshadda Gudaha Dukaanka Pop-Up waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Absolut Lab Shaqada Koowaad: Naqshadda Gudaha Dukaanka Pop-Up waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Absolut Lab Shaqada Koowaad: Naqshadda Gudaha Dukaanka Pop-Up si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
- Dimensions & Packaging
- Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
- Tags
- Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
- Production Technology
- The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
- Design Challenge
- Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.
In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours. - Research
- This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
- Inspiration
- ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
- Project Duration
- The project started in May 2019 and finished in July 2019 in Shanghai, China.
- Operation Flow
- The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
- Team Members
- Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen - Image Credits
- YKS
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