Naxaas Waxbarasho · 2023
Gaenyeomsuda Buug-yare
- Abaalmarinta Naxaasta ah ee A' Design Award 2023 in Waxbarasho
- CLIENT: Mirae-N
- Estimated Number of Design Views: 29,876
- Verification code 88109B1786 · Verify this award
Colors
About Gaenyeomsuda Buug-yare
Gaenyeomsuda waa buug-yare xisaabeed loo qaabeeyay ardayda da'da yaryar (teenagers). Magaca waa qaab gaaban oo ka soo jeeda weedh macnaheedu yahay in fikradaha (concepts) yihiin wax kasta oo xisaabta ku saabsan. Astaanta (logo) waxay isticmaashaa muuqaal balaan-hadal (speech balloon) iyo qaab gacan lagu qoray, taasoo muujinaysa gaabinta iyo qaabeynta gaarka ah ee ka dhex muuqata dhaqanka dhallinyarada. Ujeeddadu waa in barashada xisaabta lagu dareemo sida wada-hadal saaxiib, si ardaydu buugga u furaan iyagoon welwelin. Buuggu wuxuu le'ekaa 210 by 260 milimitir. Bogagga oo dhan waxaa lagu dahaadhay lami maay-maay ah (matte), astaanta iyo sawirradana waxaa lagu dahaadhay epoxy la arki karo.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Gaenyeomsuda Buug-yare waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Gaenyeomsuda Buug-yare waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Gaenyeomsuda Buug-yare si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
- Dimensions & Packaging
- 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy - Tags
- Textbook,Education,Print,Design,Branding
- Production Technology
- The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying - Design Challenge
- Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
- Research
- Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
- Inspiration
- Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above. - Project Duration
- The project was from August 2022 to November 2022 and it went on sale from December 2022
- Operation Flow
- Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
