United Cinemas Unicus Chichibu Xarumo Fiidiyow (Cinema Complex) by Mitsuhiro Shinohara

United Cinemas Unicus Chichibu Xarumo Fiidiyow (Cinema Complex) by Mitsuhiro Shinohara is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

NaxaasGudaha· 2023

United Cinemas Unicus Chichibu Xarumo Fiidiyow (Cinema Complex)

by Mitsuhiro Shinohara

Client: United Cinemas

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category

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Colors

The Design

About United Cinemas Unicus Chichibu Xarumo Fiidiyow (Cinema Complex)

United Cinemas Unicus Chichibu waa xarun fiidiyow oo loo dhisay magaalada Chichibu, taas oo 29 sano ku jirtay iyada oo aan lahayn tiyaatar filim. Xarunta waxay ka kooban tahay toddoba shaashadood iyo 650 kursi oo ku dhex yaal 2,490 mitir laba jibbaaran. Inta badan shaashadaha waxay hoos u dhigan yihiin 100 qof, taas oo u oggolaanaysa in noocyo kala duwan oo filim ah lagu soo bandhigo dad tiro yar. Dhinaca hore ee daaqadaha weyn (curtain wall) iyo hoolka dhalaalaya ee lagu dhammaystiray dhagax slate ah iyo alwaax ayaa soo dhaweeya dadka soo maraya iyo kuwa u yimid daawashada filimada. Naqshaddu waxay u shaqaysaa sida qol-fadhiga magaalada, halkaas oo booqdayaal kala fasax da' ah ay isugu imaan karaan. Dhammaan tiyaatarrada waxay isticmaalaan mishiimo laser ah iyo nidaam calaamado dijitaal ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

United Cinemas Unicus Chichibu Xarumo Fiidiyow (Cinema Complex) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. United Cinemas Unicus Chichibu Xarumo Fiidiyow (Cinema Complex) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. United Cinemas Unicus Chichibu Xarumo Fiidiyow (Cinema Complex) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cinema complex has been waiting for citizens of the Chichibu for years. To answer the expectation for it, the cinema should be open and comfortable to people who do not watch movie. The cinema design to be here as like a living room for citizens. The city is famous for its nature as Mt. Buko, Nagatoro river, the rock pavement, and also the histrical view of town. This cinema takes them in and it succeed.
Dimensions & Packaging: 7 screens, 2,490.68 sqm., total capacity 650 seats. Most of screens are capacity of less than 100 seats. One 3D theatre. All theatres are installed a laser projector by Barco.
Tags: Movie Theatre, Cinema Complex, Cinema
Production Technology: Laser projector for all theatre, full automation projection system, disital signage system, Bems Gem2, 3D projection system
Design Challenge: This cinema has the most small capacity of the seats. It could be possible that make capacity more and less the amoutn of halls, but because of the feature of small population of the city and to make variety of showing movie, it is decided to make as possible as many halls with small amount of seats.
Research: Even not very large area of the cinema, the curtain wall facade makes not only movie goer but also people who just interested can come easier. The lobby is as if it is sun room and nature look materials are adapted as like slate stones and woods, tried to take into the nature of Chichibu city into it. There are many older people at the city so tried to here to be a place just enjoy and makes communication over generations.
The cinema is not only a cinema complex, but also the living room with movie culture.
Inspiration: It have been a 29 years the Cihchibu city had lost a movie theatre. The developer P&D Consulting, the city and United Cinemas are planing to revive the movie theatre here for 10 years and in 2022 Summer, the cinema complex have been there with great welcoming by citizen.
Project Duration: This project took over 10 years of planning, started in 2019 and finally be realized in 2022.
Chichibu is a famous tourist destination in the Kanto region, with a population of approximately 60,000 people, famous for its geo-sites such as Mt. Bukou, where concrete material was mined, Nagatoro Gorge, famous for its rock pavement and line rafting, and springtime lawn cherry blossoms. The movie theater was built adjacent to an existing neighborhood shopping facility.
Operation Flow: This project is cooperated with municipal office, the developper and United Cinemas to liven up the city as advertising and prompt citizens to the movie theatre.
The cinema is located where the main road from Tokyo district so we tried to make here become icon of the city.
PoteKuma-kun, the mascot character of the city, is adapted for exterior signage of the cinema that can see at image #3, a lot of advertisement, and coraborated with an advertisement movie before the show starts.
Also many news paper, radio, and local TV news picked us when the cinema opens and continues our cooperation for make citizens feel familier with movies and not to disappear a movie theatre from the city again.
Image Credits: All photos: P&D Consulting