Tick Tock Madaarad Saacadaha by Omid Majdtaheri and Sara Golzarroshan

Tick Tock Madaarad Saacadaha by Omid Majdtaheri and Sara Golzarroshan is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

LacagGudaha· 2023

Tick Tock Madaarad Saacadaha

by Omid Majdtaheri and Sara Golzarroshan

Abaalmarinta Lacagta ah ee A' Design Award Winner in Gudaha Category

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Colors

The Design

About Tick Tock Madaarad Saacadaha

Naqshadeynta Madaarada Saacadaha ee Tick Tock ee ku taalla Yazd, Iran, oo meel yar ah, iyada oo diiradda la saarayo saameyn muuqaal ah oo fudud, qiimo jaban, iyo casri ah, waxay ahayd waayo-aragnimo gaar ah. Madaaradani waa sheekaysaha ciyaar wakhtiga ku joogsatay. Fikradda asaasiga ah waxaa dhiirrigeliyay ciyaarta Tetris. Qaababka laysku kor dhigo waxay abuuraan qaabab aan nidaam lahayn. Ka duwan ciyaarta, halkan, sanaadiiqo leh cabirro isku mid ah, laakiin isbeddel jihooyinkooda ah, waa la isku daraa, taasoo beddeli karta shaqadooda: Sida beddelka gacmaha saacadda maalinta gudaheeda, taas oo u horseedda isbeddel shaqada isticmaaleyaasha.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Tick Tock Madaarad Saacadaha waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Tick Tock Madaarad Saacadaha waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Tick Tock Madaarad Saacadaha waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of this gallery with emphasis on a simple but different display, low cost, and modern visual effect, was a special experience. This project is based on providing an experience of being in an entertainment place. In other words, this gallery is the narrator of a game ceased in time. That is to say, in a formal and playful look, we put the user in a playground where the game has already started and is supposed to be continued by the user without realizing it.
Dimensions & Packaging: Width 3200 mm x Depth 2800 mm x Height 2400 mm
Tags: Tick Tock, Watch, Gallery, Conceptual Design, Module, Form, Iran, Yazd
Production Technology: This gallery is located in Yazd. An area where there are many clays block-making factories. Blocks which are sometimes square and have the same dimensions. This made us to choose clay blocks due to their abundance, reasonable price, and modularity. However, such material with neutral color needs an inverse complement. Choosing a native plant leads to a good feeling.
Design Challenge: In the modern world, inhabitants of Yazd are obsessed with ups and downs. Our intention was to provide a space to separate people from these bustles. With a close look at the composition of Yazd urban plan, we can witness a formal approach to its context. This, however, has become less prominent, and perhaps this neglect has caused the indifference among people. Thus, staying away from city distractions is possible by being in an environment derived from the traditional architecture of Yazd.
Research: During this project, we tried our best to free the citizens from the hustle and bustle of city life by creating a formalistic space derived from the architecture of Yazd. This prompted us to take a closer look at the composition of the city and create a modular with a simple collage of its urban plan that reminds us of the traditional houses with courtyards. Modules that are the same size and are placed next to each other. Thus, while entering this space, the user feels like a plan of Yazd in the modern world with a taste of the past.
Inspiration: The primary concept of this project has been inspired by the Tetris game. Shapes that are placed on top of each other arbitrarily or sometimes randomly create a random shape. However, unlike the Tetris game, where different shapes are put together, in this gallery, square boxes with the same dimensions, but a change in their directions (rotation), are put together, and that can change the function of each box.
Project Duration: Tick-Tock gallery is a conceptual (futuristic design) located in Yazd, a historical city in the center of Iran.
Operation Flow: This gallery is the narrator of a game ceased in time. In fact, in the project square boxes with the same dimensions, but a change in their directions are put together, and the user can change the function of each box. For example, one box is a place for keeping plants, another is a place for exhibiting watches, and other boxes have other functions according to the design of the user.
Team Members: Omid Majdtaheri
Sara Golzarroshan
Image Credits: Image #1: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #2: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #3: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #4: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #5: CG Artist Omid Majdtaheri, Tick-Tock, 2022.