Shazhou Youhuang Beerta Dhaqameedku by Senem Cennetoglu

Shazhou Youhuang Beerta Dhaqameedku by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Dhismaha iyo Mashruucyada Hantida Dhaqanka Competition Category.

DahabHantida Dhaqanka· 2023

Shazhou Youhuang Beerta Dhaqameedku

by Senem Cennetoglu

Client: Senem Cennetoglu

Abaalmarinta Dahabka ah ee A' Design Award Winner in Hantida Dhaqanka Category

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Colors

The Design

About Shazhou Youhuang Beerta Dhaqameedku

Shazhou Youhuang waxay ku taal Zhangjiagang, oo ku taal webiga Yangtze, oo ku dheggan dhismaha warshadda jirta. Qaabka cusub waxaa ka mid ah tas-hiilaadka u adeegaya wax soo saarka inta ay noqonayaan astaanta dhismaha. Meel dalxiiska warshadeed, deegaan nasasho leh, oo ku salaysan isku dhafka naqshadaha dhismaha ee Jiangnan iyo soo saarista naqshadaha casriga ah ee Shiinaha. Waddo ganacsi oo kala duwan, lehna hawlo dhaqameed oo casri ah, tas-hiilaad warshadeed cusub, taas oo ka dhigaysa dhaqaale ahaan, bulsho ahaan iyo qaab-dhismeed ahaanba isha magaalada.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Shazhou Youhuang Beerta Dhaqameedku waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Shazhou Youhuang Beerta Dhaqameedku waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Shazhou Youhuang Beerta Dhaqameedku waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.
Dimensions & Packaging: Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2
Tags: Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
Design Challenge: The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics.
Inspiration: The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
Project Duration: Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China
Patents: Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01
Image Credits: All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex