Gatorade x Go Rigo Khadka Dharka, Alaabta Ciyaaraha Fudud by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Bulshada Competition Category.
NaxaasBulshada· 2023
Gatorade x Go Rigo Khadka Dharka, Alaabta Ciyaaraha Fudud
by PepsiCo Design and Innovation
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Bulshada Category
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The Design
About Gatorade x Go Rigo Khadka Dharka, Alaabta Ciyaaraha Fudud
Gatorade x Go Rigo waa ururin xaddidan oo dhar iyo alaab ciyaareed ah oo loogu talagalay kuwa baaskiil kaxeeya. Ururintan waxaa lagu soo saaray iskaashi ka dhexeeya Gatorade iyo Go Rigo Go, halkaas oo dakhliga ka soo baxay iibinta uu taageeray Iskuulka Baaskiilka ee Los Yarumos ee ku yaal aagga waqooyi ee Gobolka Antioquia ee dalka Colombia. Naqshadaha waxaa dhiirigelisay dabiiciga dhulka Colombia. Sawirrada buuraha iyo dooxooyinka ayaa ka muuqda dharka iyo alaabta labadaba. Sawirradani waxay matalaan dadaalka iyo iskuduwidda kuwa baaskiil kaxeeya ee ay muujiyaan kilomitar kasta oo ay kaxaystaan.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Gatorade x Go Rigo Khadka Dharka, Alaabta Ciyaaraha Fudud waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Gatorade x Go Rigo Khadka Dharka, Alaabta Ciyaaraha Fudud waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Gatorade x Go Rigo Khadka Dharka, Alaabta Ciyaaraha Fudud si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
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