Sonder Moments Farshaxanka 3D-ga Isha Qaawan by Flint Walk

Sonder Moments Farshaxanka 3D-ga Isha Qaawan by Flint Walk is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga Kombiyuutarka, Moodeliga 3D, Dhigmada iyo Soo-saarista Muuqaalka Competition Category.

BirGaraafigga Kombiyuutarka· 2023

Sonder Moments Farshaxanka 3D-ga Isha Qaawan

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafigga Kombiyuutarka Category

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Colors

The Design

About Sonder Moments Farshaxanka 3D-ga Isha Qaawan

Sonder Moments waa shaqo farshaxan oo dadweyne loogu talagalay isha qaawan oo 3D ah, kaas oo lagu soo bandhigo bilbord dijitaal ah oo ku yaal aagga dhexe ee Chengdu, Shiinaha. Farshaxankani wuxuu muujinayaa jireed weyn oo lagu abuuray farsamada garaafyada kombiyuutarka iyo tignoolajiyada 3D-ga isha qaawan. Waxyaabaha ubaxyada, marmarka, iyo galaska ayaa lala isku daray saameynta walxaha yaryar (particle effects) ee ku yaal dhagaxyada cirka (meteorites). Shaqadan waxaa lagu soo bandhigay shaashad LED ah oo leh xallinta 8K iyo dhererka dusha sare oo 888 mitir laba jibaaran ah. Cabbirka weyn wuxuu abuuraa saameyn muuqaal oo xoog leh. Jireedka weyn wuxuu matalaa is-miyir iyo xoogga shakhsiyaadka.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Sonder Moments Farshaxanka 3D-ga Isha Qaawan waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Sonder Moments Farshaxanka 3D-ga Isha Qaawan waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Sonder Moments Farshaxanka 3D-ga Isha Qaawan waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.