Satoro Sawir-qaadista Dayax-gacmeedka by Chris Chung is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Sawir-qaadista iyo Wax-ka-beddelka Sawirrada Competition Category.
BirSawir-qaadis· 2023
Satoro Sawir-qaadista Dayax-gacmeedka
by Chris Chung
Client: RedPeak
Abaalmarinta Birta ah ee A' Design Award Winner in Sawir-qaadis Category
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The Design
About Satoro Sawir-qaadista Dayax-gacmeedka
Qoraalka Buugga: Satoro waa taxane sawirro ah oo lagu qaaday dayax-gacmeed yar, kuwaas oo loo soo saaray shirkadda RedPeak. Sawirradan waxaa la qaaday ka hor inta dayax-gacmeedku aan loo dirin wareegga hawada sare, iyadoo lagu sawiray goob ay caadi tahay in lagu sameeyo sawirro dijitaal ah oo la naqshadeeyay. Asalka cad ee sawirrada ayaa muujinaya faahfaahinta naqshadda oo dhammaystiran, halka habka loo qaabeeyay uu bixiyo dareen miisaan iyo joogitaan leh. Qaab-dhismeedka sawirradu waxay ka bilaabmaan sawirro dhow oo qaybaha yaryar ah ilaa aragtiyo aan xaddidnayn oo muujinaya unugga oo dhan. Isbarbardhigga iftiinka iyo hooska ayaa soo bandhigaya qaababka ku yaal dusha sare ee birta dhalaalaysa. Sawirradan waxaa lagu qaaday laba maalmood oo ku beegan magaalada Taipei, waxaana loo diyaariyay isticmaal dijitaal iyo mid daabacaad ah labadaba.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
Satoro Sawir-qaadista Dayax-gacmeedka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Satoro Sawir-qaadista Dayax-gacmeedka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Satoro Sawir-qaadista Dayax-gacmeedka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
- Dimensions & Packaging
- Produced several works in different sizes for application on different uses.
- Tags
- Photography, Satellite, Space, Aerospace
- Production Technology
- Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
- Design Challenge
- To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
- Research
- The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
- Inspiration
- In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
- Project Duration
- Two-day shooting in Taipei.
- Operation Flow
- Satellite photography for digital and print applications.
- Patents
- Copyrights belong to Satoro, 2023.
- Team Members
- CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung - Image Credits
- Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui
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