Not Always Fun Xayaysiinta Daabacadu by Squared

Not Always Fun Xayaysiinta Daabacadu by Squared is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Bulshada Competition Category.

LacagBulshada· 2023

Not Always Fun Xayaysiinta Daabacadu

by Squared

Client: Squared

Abaalmarinta Lacagta ah ee A' Design Award Winner in Bulshada Category

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Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Xayaysiinta Daabacadu

Ololaha xayaysiisku wuxuu ujeedadiisu tahay in kor loo qaado wacyiga ku saabsan Harlequin syndrome. Kani waa xanuun saameeya habdhiska dareen-wadeyaasha oo iskiis ah waxana lala xidhiidhiyaa dhidid la'aanta iyo qulqulka maqaarka dhinac ka mid ah wejiga. Wakaaladu waxay soo saartay sawiro muuqaal ah oo muhiim ah kuwaas oo ku salaysan isugeynta noocyada kala duwan ee harlequin oo ujeedadoodu tahay inay iftiimiyaan farqiga u dhexeeya matalaadda majaajilada ah ee dabeecadda iyo xaqiiqda la noolaanshaha Harlequin syndrome, iyada oo xoogga saaraysa baahida loo qabo faham weyn iyo wacyiga shuruudda.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Not Always Fun Xayaysiinta Daabacadu waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Not Always Fun Xayaysiinta Daabacadu waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Not Always Fun Xayaysiinta Daabacadu waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared