Safer Food Naqshadeynta Tifaftirka by Alberto March

Safer Food Naqshadeynta Tifaftirka by Alberto March is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Daabacaadda iyo Warbaahinta La Daabacay Competition Category.

BirDaabacaad· 2024

Safer Food Naqshadeynta Tifaftirka

by Alberto March

Client: The World Health Organization

Abaalmarinta Birta ah ee A' Design Award Winner in Daabacaad Category

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Colors

The Design

About Safer Food Naqshadeynta Tifaftirka

Loogo-ga, calaamadaha, warbixinnada, baandhigga, iyo salaydyada PowerPoint waxaa loo habeeyey si loo xoogeeyo muhiimadda xasaasiga ah ee badbaadada cuntada silsiladda qeybinta. Astaantu waxay ka kooban tahay xararo qaansole ah oo matalaya falanqaynta xogta, iyadoo miro ku taal bartamaha oo matalaysa caafimaadka dadka iyo cunista cuntada caafimaad leh. Calaamadaha iyo midabadu waxaa si ujeedo leh loogu qorsheeyey inay waafaqsanaadaan xeeladaha ugu muhiimsan ee warbixinta.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Safer Food Naqshadeynta Tifaftirka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Safer Food Naqshadeynta Tifaftirka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Safer Food Naqshadeynta Tifaftirka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design meets the objective of conveying and recognizing food safety information. The process of creating the report's content received advice from the Technical Advisory Group on Food Safety: Safer Food for Better Health.

The five strategies described in the report incorporate input gathered through a comprehensive consultation process that involves member states and governmental institutions, United Nations agencies and other intergovernmental organizations, academic institutions, and non-governmental organizations.
Dimensions & Packaging: Print version: size A4, full color. 76 pages.
Web version: A4-sized with interactive features.
Roll-up Banners for conferences: 200 cm x 80 cm.
Tags: food safety, global strategy, timeframe, WHO, healthy food, food safety, alberto march, emergency response systems, global food systems
Production Technology: 1. WHO global strategy for food safety: offset printing on paper.
2. PDF version for web purposes.
3. Summary of the report: PDF version for web purposes.
4. PowerPoint presentation.
5. Rollup Banners for conferences.
6. Design of the brand identity for the logo image and iconography.

Adobe programs used: Adobe InDesign, Illustrator and Photoshop.
Design Challenge: The primary difficulty was to select a suitable layout design structured by sections, colours, and relevant photographs that could effectively depict the specific themes mentioned in each section of the report. The objective was to engage the audience and encourage them to take an interest in the proposed policies and actions in food safety.

Searching for photographs was a challenge primarily because each photo had to be linked with a specific chain of food systems related to scientific fields and surveillance programmes.

Food safety is a primary determinant of human health. Access to safe, nutritious food is a fundamental human right.

Since its establishment in 1948, the World Health Organization (WHO) has been dedicated to reducing the impact of foodborne diseases on global health. WHO has played a leading role in assessing global food safety, aiding countries in establishing or strengthening national surveillance systems for food-borne diseases, promoting control and prevention strategies through education programs, and raising international awareness.
Research: Methodology used:

User research helps design a user-friendly product by understanding the target audience's needs, behaviours, and preferences.

Market research was conducted to understand industry trends and design a relevant and appealing report for the target audience.

Visual research was conducted to analyze design trends, styles, and techniques in similar reports worldwide.

Ethnographic research was conducted to understand the cultural and social context in which the report will be used, resulting in a culturally sensitive and relevant design for the target audience.

Design steps:

The first step was to create a logo for the program that incorporated semi-circle bands to represent data analysis and healthy food consumption. The client also wanted the colour palette to align with the Sustainable Development Goals (SDGs) related to the report's content.

The second step was to create five icons to represent the main core of the report consistent with the five strategies. Each strategy aims to build proactive, forward-looking, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate infrastructure.*

The third step was to create the cover's report to convey a robust natural and organic food environment.

Step four involved designing the report layout, using the brand's colour palette to differentiate sections and reinforce its identity. I created internal covers with colours linked to the logo's palette to distinguish chapters.

The fifth step involved creating PowerPoint slides aligned with the report design and logo and a roll-up banner for conferences worldwide.

*(Detail information on the design process step can be found on the PDF)
Inspiration: The editorial brand pieces were inspired by the increasing importance of food safety in the supply chain.

1. The safety of food products has become more challenging due to the global nature of the food supply chain.

2. Food safety incidents, like outbreaks of foodborne illnesses, have shown the risks of consuming unsafe food.

3. Food safety is crucial for public health and can impact millions worldwide.

4. New technologies for detecting and monitoring foodborne pathogens have improved food safety measures.

5. Establishing international agreements and standards, such as the Codex Alimentarius, provides a global framework for ensuring food safety.
Project Duration: March 2022 to March 2023, Geneva-Switzerland-Barcelona, Spain.

The image for the program's brand name, Global Strategy for Food Safety, and the report's cover and layout design took one year to create. This included searching for the right image to represent each segment, creating icons and figures, and making corrections per the editors' suggestions.
Operation Flow: The report is available in an interactive PDF for web use and a printed version.
Patents: WHO global strategy for food safety 2022–2030: towards stronger food safety systems and global cooperation.

ISBN 978-92-4-006120-0 (electronic version)
ISBN 978-92-4-006121-7 (print version)

© World Health Organization 2022
Some rights reserved. This work is available under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 IGO licence (CC BY-NC-SA 3.0 IGO; https://creativecommons.org/licenses/by-nc-sa/3.0/igo).

Layout and design: Alberto March
Image Credits: Cover and layout design: Alberto March
Cover image: DisobeyArtPh; Licensee: Alberto March
Slide PPT #1: AlexRaths; Licensee: Alberto March
Slide PPT #2: ckstockphoto; Licensee: Alberto March
Page 11, #1: Seventyfourimages; Licensee: Alberto March
Copyright content: World Health Organization