Geneo Shaqada Ugu Muhiimsan: Naqshadaynta Showroom-ka oo uu sameeyey Belina Zhang

Naqshadda Geneo Shaqada Ugu Muhiimsan: Naqshadaynta Showroom-ka oo uu sameeyey Belina Zhang waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Qolalka Gudaha iyo Bandhigyada ee 2023 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGudaha· 2023

Geneo Shaqada Ugu Muhiimsan: Naqshadaynta Showroom-ka

Belina Zhang uu sameeyay

Macmiilka: Shanghai Brander Brand Design., Ltd

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Gudaha

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #151218

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Geneo Shaqada Ugu Muhiimsan: Naqshadaynta Showroom-ka

Qoraalka Buugga: Geneo waa showroom loo naqshadeeyay branad daryeelka maqaarka oo isku daraysa tignoolajiyada iyo walxaha dabiiciga ah. Meesha 280 mitir oo laba-jibbaaran ayaa u adeegsata biyaha, dhirta iyo ogsijiinta mowduucyadeeda ugu waaweyn. Aagga laga soo galo wuxuu ka kooban yahay qalab iftiin oo biyo socda ah, derbi buublo ah, derbi sawir-eex ah iyo shineemo 5D ah. Derbiga buublada waa la wareejin karaa, iftiinkuna wuxuu markaas soo bandhigaa dhir kala duwan oo ku jira gudaha. Aagga fiidiyowga, iftiinka saqafka iyo nidaamka udgoonka ayaa isbeddela sida ay filimku u socdo. Sibidhka been-abuurka ah iyo terrazzo-du waxay siiyaan muuqaal dabiici ah oo aasaasi ah, halka geesaha derbiyada oo dhan lagu dhareersiiyay oo lagu dhaqaajiyay gacanta.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Geneo Shaqada Ugu Muhiimsan: Naqshadaynta Showroom-ka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Geneo Shaqada Ugu Muhiimsan: Naqshadaynta Showroom-ka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Geneo Shaqada Ugu Muhiimsan: Naqshadaynta Showroom-ka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Cabbirka & Qaabaynta: Showroom covering 280m²
Summado: beauty, tech, nature, interior, branding
Tiknoloojiyada Soo Saarka: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Caqabadda Naqshadda: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Cilmi-baadhis: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Dhiirrigelinta: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Muddada Mashruuca: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Socodka Hawlgalka: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.