The Wishful Thinking Shaqada Koowaad: Sanduuqa Hadiyadda by Guo Lin

The Wishful Thinking Shaqada Koowaad: Sanduuqa Hadiyadda by Guo Lin is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Hadiyadaha Competition Category.

NaxaasHadiyad· 2024

The Wishful Thinking Shaqada Koowaad: Sanduuqa Hadiyadda

by Guo Lin

Client: Tongjiang Guolin Hezhen Shatao Culture Promotion Co., Ltd.

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Hadiyad Category

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Colors

The Design

About The Wishful Thinking Shaqada Koowaad: Sanduuqa Hadiyadda

Qoraalka Buugga: Wishful Thinking waa sanduuq hadiyad ah oo laga dhiirigaliyay dhaqanka bulshada Hezhe. Sanduuqu wuxuu sitaa afar shay: buug-yaraale, qalin, calaamad buug (bookmark) iyo kayd USB ah. Shay kastaa wuxuu sitaa macno nasiib leh, sida mustaqbal wanaagsan, kor u kaca, sida kalluun biyo ku jira, iyo ilaalin. Buug-yaraaluhu wuxuu muujinayaa qaab-dhismeedka dhaqanka Hezhe iyo xidh bir ah oo lagu daboolay maqaarka kalluunka. Qalinku waxaa lagu qoray muuqaallo ka soo qaatan heesta Imakan. Calaamadda buugga (bookmark) waxaa laga sameeyay naxaas oo qaab kalluun leh. Xirmadu waxay isticmaashaa waraaq dib-loo-warshadeeyo iyo khad ka samaysan dhirta.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

The Wishful Thinking Shaqada Koowaad: Sanduuqa Hadiyadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. The Wishful Thinking Shaqada Koowaad: Sanduuqa Hadiyadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. The Wishful Thinking Shaqada Koowaad: Sanduuqa Hadiyadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique feature of this notebook is the use of the Hezhe pattern with a fish skin inlay metal clasp. The pattern is inspired by the ethnic costume of the Hezhe people, and the designer has made a clever two-sided continuous and repetitive design based on the traditional pattern, resulting in a pattern of flowers and flowers. The metal buckle is combined with fish skin to show the unique and exquisite fish skin skills of the Hezhe ethnic minority non-heritage culture.
Thewooden bodyof this pen features intricately carved scenes from the Imakan chant, depicting theTree of Lifein full bloom and a graceful swan soaring through the air. Above the auspicious clouds, an eagle fearlessly fights its way through the sky, breaking through obstacles and soaring to greater heights, representing the indomitable spirit of the Hezhe people to overcome challenges and reach for the top.
This USB is designed with red and gold color scheme, the main body is vermilion, echoing the gold cap, showing the noble temperament. Vermilion is considered a symbol of good luck in the culture of the Hezhe people, while gold represents power and wealth, highlighting the designer's in-depth understanding of the culture of the Hezhe people and heritage. The delicate texture and carving process makes the USB flash drive more three-dimensional and textured, and the gold lid design is both beautiful and practical.
This Hezhe Fish Bookmark draws inspiration from theintegral rolethat fish play in the fishing andhunting cultureof the Hezhe people. The bookmark is crafted from brass metal, and its exquisite design features a streamlined shape that mimics the natural curves of a fish. Thehollowing process, combined withfine polishingand partial enamel work, creates a simple yet elegant atmosphere.
The dynamic form and graceful curves of the bookmark convey a sense of joy and happiness, reminiscent of a fish swimming freely in water. The symbolism of the bookmark is particularly apt, representing the wish for the recipient to navigate their life and work with ease and comfort, much like a fish in water.
Dimensions & Packaging: 140mm*140mm*45mm
Tags: Traditional Cultural Heritage,Environmentally friendly material packaging
Production Technology: Complex packaging does not make people more beautiful. In the packaging design, the designers not only consider the choice of recyclable seaweed paper and virgin pulp paper, but also reduce the size of the packaging, reduce the weight of the carton, printing ink from plant extracts, all reflect the "minimalist, healthy, recyclable" product characteristics.
Design Challenge: The challenge encountered during the project research process is how to better integrate Hezhe culture with laptops, pens, USB drives, and bookmarks, and design a visually pleasing cultural and creative gift box to surprise those who receive the gift box. After repeated polishing and design by the design team, we finally achieved this goal and designed a stationery gift box that perfectly integrates with the Nanai people culture of the Chinese minority. We believe that this gift box will make the recipient love it deeply
Research: We hope that through the design of the Hezhe Cultural and Creative Gift Box, everyone who receives the gift box can understand Hezhe's culture and enjoy it.Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
Inspiration: Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
Project Duration: Starting in China in 2022 and completing in China in 2023
Operation Flow: Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.
Team Members: Lin Guo
Image Credits: Lin Guo/Designer