Career Up Barnamij Tababarka AI by Yueming Lai

Career Up Barnamij Tababarka AI by Yueming Lai is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Isdhexgalka, Iskaashiga iyo Waayo-aragnimada Isticmaalaha Competition Category.

BirIsdhexgal· 2024

Career Up Barnamij Tababarka AI

by Yueming Lai

Client: CareerUp AI

Abaalmarinta Birta ah ee A' Design Award Winner in Isdhexgal Category

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Colors

The Design

About Career Up Barnamij Tababarka AI

CareerUp wuxuu ka caawiyaa xirfadlayaasha bilowga ah inay fududeeyaan oo abaabulaan socdaalkooda horumarinta xirfadeed. Wuxuu isticmaalaa wadahadalal xiiso leh iyo isdhexgalal jilicsan si uu u bixiyo habka ugu fudud uguna waxtar badan ee lagu maareeyo raadinta shaqada, kor u qaadista wax soo saarka, iyo la kulanka khibrad aan cadaadin lahayn. Goobta waxay ka kooban tahay tababare AI ah iyo qalabka lagama maarmaanka ah si loo caawiyo isticmaalayaasha inay dejiyaan yoolalkooda oo ay abuuraan shaashad isticmaale-u-fudud. CareerUp, isticmaalayaashu waxay ku gaari karaan guul muddada-dheer ah iyagoon lahayn culeys maskaxeed.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Career Up Barnamij Tababarka AI waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Career Up Barnamij Tababarka AI waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Career Up Barnamij Tababarka AI waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through the automatic generation of task cards and recommendation of job positions based on interacting with coaching AI, we can promptly translate ideas into actions, seamlessly overseeing our progress during the job hunting journey. With the consolidation of all essential tools on a single screen, we ease the burden for users toggling between different apps. An interface with progressive elaboration has been crafted to support users in attaining long-term success without the cognitive burden of setting goals and constructing the management dashboard.
Dimensions & Packaging: Width 1728 Height 1117 (Desktop) and responsive design on tablet & VR device
Tags: AI, Career Coaching, Conversational AI, Career Management, User Experience Design
Production Technology: Adopting a conversation-led approach with vibrant colours and sleek animations with a transparent glassmorphism style, the platform establishes a visually captivating environment that sustains user engagement and sharp focus on their objectives. With AI-generated career-oriented coaching background, it create an immersive and personalised coaching experience setting it apart from existing service.
Design Challenge: The challenge lay in prioritizing the qualitative user findings we gathered. Through affinity mapping, we assigned and rated each finding based on its impact on user experience and its potential to address user problems. This method allowed us to pinpoint areas requiring immediate attention to enhance the overall user journey. Moreover, it empowered us to prioritize solutions with the most significant impact in alleviating user pain points.
Research: The research commenced with competitor analysis and semi-structured interviews to glean valuable insights into users' experiences, perspectives, and needs regarding career management. The collected user insights were categorized into seven distinct themes and prioritized using evaluation metrics centered on user experience and problem-solving. The resulting data shaped a design concept, optimizing information arrangement and user interactions to enhance the overall user experience.
Inspiration: The platform is an intelligent and personalised solution tailored for early-stage career professionals based on the capability of conversational AI. It automates and enhances user productivity in career coaching, application tracking, and emotion management throughout the entire job-hunting journey. The platform provides manageability for career exploration & growth, enabling individuals to navigate their professional journeys with stability and continuous advancement.
Project Duration: The project started in April 2023 and finished in June 2023 in London.
Operation Flow: The design language follows to the principles of professionalism and efficiency, with a focus on providing an immersive experience tailored to the user's career journey through a seamless digital interface and interactive modality. The product introduces a conversation-led interaction, where the coaching AI guides the user in constructing their workspace based on individual preferences aligning with the unique needs of each user.
Patents: Copyrights belong to Yueming Lai, Zhenkai Wang, Jingyao Wang, Wenxuan Dong, 2023
Team Members: Yueming Lai, Zhenkai Wang, Jingyao Wang, Wenxuan Dong
Image Credits: Image Copyright: Yueming Lai, Zhenkai Wang, Jingyao Wang, Wenxuan Dong;
Video Copyright: Yueming Lai;