Imoment Taxane Khamriga Alkoolka Yar oo uu sameeyey Hu Wan and Li Jianpeng

Naqshadda Imoment Taxane Khamriga Alkoolka Yar oo uu sameeyey Hu Wan and Li Jianpeng waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Cuntada, Cabbitaanka iyo Farshaxanka Cuntada ee 2024 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasFarshaxanka Cuntada· 2024

Imoment Taxane Khamriga Alkoolka Yar

Hu Wan and Li Jianpeng uu sameeyay

Macmiilka: Netease Yanxuan Trading Co. Ltd

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Farshaxanka Cuntada

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #154735

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Imoment Taxane Khamriga Alkoolka Yar

Macaamiisha dhalinyarada waxay u janjeertaan inay cabbaan cabitaano alkool-yar si ay u helaan neef fudud oo keena nasasho, farxad iyo wadaag dadka kale. Si ay ugu fiican u dareemaan waqtiyadooda gaarka ah marka ay furaan cabitaanada imoment, qodobka ugu weyn ee iibin ee imoment waa ballan-qaadkiisa in uu soo bandhigo waqtiyo cajiib ah, qurux badan, oo aan la iloobi karin taxanaha alkoolka yar iyada oo loo marayo naqshadayn marka la barbar dhigo badeeco badan oo la mid ah oo suuqa ku jira. Iyadoo la isku daro sakhraamka aragga iyo kan jir ahaaneed, alaabtu waxay bixisaa khibrad qoto dheer oo ah sakhraan fudud.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Imoment Taxane Khamriga Alkoolka Yar waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Imoment Taxane Khamriga Alkoolka Yar waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Imoment Taxane Khamriga Alkoolka Yar si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Cabbirka & Qaabaynta: Available in multiple sizes and shapes
Summado: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Tiknoloojiyada Soo Saarka: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Caqabadda Naqshadda: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Cilmi-baadhis: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Dhiirrigelinta: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Muddada Mashruuca: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Socodka Hawlgalka: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Xubnaha Kooxda: Hu Wan
Li Jianpeng
Amaanta Sawirrada: Creator Hu Wan
Illustrator Li Jianpeng