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FoodX Poznan Makhayad by Modelina

FoodX Poznan Makhayad by Modelina is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.


NaxaasGudaha· 2024

FoodX Poznan Makhayad

by Modelina

Client: FoodX

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category

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The Design

About FoodX Poznan Makhayad

Isku-dhafka farshaxanka waddooyinka ee fiican iyo muuqaallada cajiib ah ee 90-aadkii waa qorshaha ugu muhiimsan ee mashruuca ugu dambeeyay ee FoodX. Naqashadduhu waxay jeceshahay maalgashadayaasha, kuwa nagu imaanaya fikrado yaab leh, maskax furan iyo qorshaha habboon, kooxda FoodX waxay ka mid tahay qaybtan, cuntadoodu waa farshaxan dhabta ah oo waddooyinka ah oo saxan ku jira. Sidan ayaa meesha loogu abuuray qaab aad u waddooyinka ah iyo midabo toos uga yimid 1980-aadkii iyo 1990-aadkii, oo si toos ah uga yimid muuqaallada midabka badan ee telefishanka muusigga pop-ka, markii ay dhab ahaantii ciyaarayeen muusigga.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

FoodX Poznan Makhayad waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. FoodX Poznan Makhayad waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. FoodX Poznan Makhayad si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The combination of good street art and iconic videos from the 90s is the clou of the latest project for FoodX. We love Investors, who come to us with crazy ideas, an open mindset and a fantastic brief - FoodX team belongs in that category, their food - real Street Art on a plate.
Dimensions & Packaging
80 square meters
Tags
restaurant, interior, food, poland, poznan
Production Technology
The interior is dominated by a gradient of pastel colours running through the walls and furniture. It was proposed a chameleon-type foil on the external windows, introducing even more customers into this colourful space, taking them into the crazy world of the 90s.

Drawing on the style of those years, we decided to use a glass brick, which was extremely popular at the time. They were used to create a bar and as a fnishing element on some of the walls.
Design Challenge
Designing FoodX was a creative challenge that took us straight to the heart of the 90s. Our task was to combine street art with iconic 90s videos in a restaurant setting. We aimed to bring the vibrant energy of that era to life. Key challenges included creating a cohesive visual language using pastel gradients, glass bricks, and street mirrors. Every piece of custom furniture had to match the unique atmosphere. The project's success hinged on capturing the essence of the 90s while delivering a delightful dining experience.
Research
Immerse yourself in a 90s nostalgia trip at FoodX, where street art and iconic 90s videos blend seamlessly. This project showcases the power of collaboration with open-minded investors who dared to dream. The restaurant's vibrant, graffiti-filled "street" style and pastel gradients invoke the spirit of the 90s, while glass bricks and street mirrors add a unique touch. Every piece of custom-designed furniture complements the overall aesthetic. FoodX serves not just food but a journey back in time.
Inspiration
The place was created in a very street style and with colours straight from the 1980s and 1990s, coming directly from the colourful clips of the pop-music television, when it actually was playing music.
Project Duration
Poznan, Poland
The project lasted a total of five months.
Operation Flow
Currently, FoodX restaurants operate not only in Warsaw, but also in Krakow, Poznan and Wroclaw. Each of them, apart from the flagship restaurant in Warsaw, is run by different franchisees, independent entrepreneurs who are developing their businesses in the aforementioned cities with great success.
Team Members
Pawel Garus, Jerzy Wozniak, Kinga Kin
Image Credits
Patryk Lewinski

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