Hugoo Boorso Garab lagu qaato oo leh Kursi Dhinac (Hip Seat) by Yasuhiro Yamamoto

Hugoo Boorso Garab lagu qaato oo leh Kursi Dhinac (Hip Seat) by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Alaabta Dhallaanka, Carruurta iyo Ilmaha Competition Category.

NaxaasAlaabta Dhallaanka· 2024

Hugoo Boorso Garab lagu qaato oo leh Kursi Dhinac (Hip Seat)

by Yasuhiro Yamamoto

Client: GRIT Inc

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Alaabta Dhallaanka Category

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Colors

The Design

About Hugoo Boorso Garab lagu qaato oo leh Kursi Dhinac (Hip Seat)

Hugoo waa boorso garab lagu qaato oo leh kursi dhinac ku dhisan, loogu talagalay socdaalka carruurta la baxo. Boorsadu waxay ilaalisaa qaabkeeda ahaa boorso garab caadi ah, iyadoo isla mar ahna taageeraysa ilmaha kursi cushan (padded seat) saaran. Afar jeeb ayaa loo qaybiyay hawlo kala duwan, si boorso keliya ay ugu haysato alaabta loo baahan yahay maalinta lagu bixi doono. Xashwaddu waa midab jaale ah si alaabta gudaha ku jirta loo arko si fudud, jeebkana mid ka mid ahi wuxuu u oggolaanayaa in xaashi masaxid si toos ah looga soo bixiyo. Maadada la sameeyay waa CORDURA, oo la doortay awgeed xoogga iyo adkaanta. Marka aan loo baahnayn kursiga dhinaca, Hugoo weli waxaa loo isticmaali karaa sida boorso garab caadi ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Hugoo Boorso Garab lagu qaato oo leh Kursi Dhinac (Hip Seat) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Hugoo Boorso Garab lagu qaato oo leh Kursi Dhinac (Hip Seat) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Hugoo Boorso Garab lagu qaato oo leh Kursi Dhinac (Hip Seat) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama