RE MAX Daelim Qalabka Buug-yaraha by Sang Ryu

RE MAX Daelim Qalabka Buug-yaraha by Sang Ryu is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Daabacaadda iyo Warbaahinta La Daabacay Competition Category.

NaxaasDaabacaad· 2024

RE MAX Daelim Qalabka Buug-yaraha

by Sang Ryu

Client: RE/MAX Daelim

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Daabacaad Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About RE MAX Daelim Qalabka Buug-yaraha

Qalabka buug-yaraha waxa loo naqshadeeyay RE MAX Daelim, oo ah qaybqaate cusub oo ka mid ah shirkadda caalamiga ah ee hantida dhuleed ee Real Estate Maximums (RE MAX), ee Koonfur Kuuriya. Waxay ku jiraan daabacaad laba luqadood ah (Kuuriyaan iyo Ingiriis) iyo fooldar faylal ah oo loogu talagalay kor u qaadista hawlaha iibinta dillaalada hantida dhuleed ee macaamiisha mustaqbalka ah. Iyada oo ay dhiirigalisay iskaashiga dillaalada, naqshadeeyuhu waxa uu maamulaye isgaarsiinta calaamadda alaabta qaybqaataha si loogu suuqgeeyo adeegyadooda iyo waxqabadkooda. Buug-yaruhu waxa uu ka kooban yahay macluumaad faa'iido leh, halka fooldarkuna uu qaadan karo dukumeentiyada iibinta si loo fududeeyo la-tashadda macmiilka.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

RE MAX Daelim Qalabka Buug-yaraha waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. RE MAX Daelim Qalabka Buug-yaraha waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. RE MAX Daelim Qalabka Buug-yaraha si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimensions & Packaging: 210 x 297 mm
Tags: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Production Technology: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Design Challenge: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Research: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspiration: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Project Duration: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Operation Flow: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.