Feng Ya Wu Zhen Baaqle Dhoobo ah oo Codka Dhalinaya by Yang Chao, Chen Zilong and Xiang Yang

Feng Ya Wu Zhen Baaqle Dhoobo ah oo Codka Dhalinaya by Yang Chao, Chen Zilong and Xiang Yang is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qalabka Dhageyska iyo Codka Competition Category.

NaxaasAlaabta Codka· 2024

Feng Ya Wu Zhen Baaqle Dhoobo ah oo Codka Dhalinaya

by Yang Chao, Chen Zilong and Xiang Yang

Client: Tongxiang research institute communication university of zhejiang

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Alaabta Codka Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Feng Ya Wu Zhen Baaqle Dhoobo ah oo Codka Dhalinaya

Feng Ya Wu Zhen waa baaqle dhoobo ah oo laga dhiirrigeliyay magaalada biyaha ee Wuzhen, ee gobolka Zhejiang, Shiinaha. Jirkiisa yar ee cufan wuxuu le'eg yahay 70 by 70 by 70 milimitir, waxaana loogu tixraacayaa dhismayaasha qadiimiga ah ee Tongxiang. Baaqle kastaa waxaa gacanta lagu shiday heerkulka 1,300 darajo, taasoo keentay in midabka qayb kastaa uu yaryar isku duwanaan u leeyahay. Isku-dhafyada garaafiga ee casriga ah ayaa beddelay farshaxanka dhibicyaha khadka ee dhaqameed si loo muujiyo dhaqanka maxalliga ah. Xirmada dibadda ah waxay isticmaashaa waraaq dahaadhan oo aan dhalaal lahayn, gudaha waxaana ku daboolan maro velvet ah, waxaana ku daabacan calaamado muusig oo qaabaysan iyo far-indhoolayaal (braille) oo daabacaad soo baxsan ku qoran.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Feng Ya Wu Zhen Baaqle Dhoobo ah oo Codka Dhalinaya waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Feng Ya Wu Zhen Baaqle Dhoobo ah oo Codka Dhalinaya waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Feng Ya Wu Zhen Baaqle Dhoobo ah oo Codka Dhalinaya si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a global high-end ceramic speaker cultural creation, it integrates Eastern classical culture. Using modern graphic compositions to replace Chinese ink painting methods not only carries urban culture, but also reflects Wuzhen people's pursuit of a better life. In order to satisfy more consumer groups, They have added braille to the outsourcing to make the product more diversified and allow people to experience the cultural atmosphere from both visual and auditory dimensions.
Dimensions & Packaging: Width 70mm x Depth 70mm x Height 70mm. The surface of the speaker is combined with the architectural creation of the ancient town of Tongxiang, China. Outer packaging: Width 100mm x Depth 80mm x Height 100mm. The printed material is made of soft-touch matte laminate decoration. Surface in 300g matte coated paper, interior in black pearl velvet cotton.It is convenient and flexible, and can be carried around with you.
Tags: Audio, ceramic works, gifts and cultural creations, painting art, handicrafts.
Production Technology: Different from other traditional speakers that use precious metals as materials, the packaging of ceramic speakers pursues environmental protection, simplicity, and durability, and innovatively combines environmentally friendly materials with cultural values. Ceramic speakers are hand-fired at a high temperature of 1,300 degrees. It is worth mentioning that it not only incorporated textured musical note elements on the outside of the packaging, but also added a braille design and used embossed printing technology to allow more people to experience the charm of ceramic speakers.
Design Challenge: As a cultural and creative speaker starting from Wuzhen and moving towards the global tourism industry, the biggest challenge is to explore the differences of similar products, and combine the characteristics of Wuzhen's urban culture to find a way to integrate the field of Eastern painting art. The expression from classical to modern. Secondly, combining Chinese ceramics, there is a high probability of manual production failure, with a lot of color uncertainty, which also leads to each product being unique.
Research: This work is commissioned by the Jiaxing Municipal Government in China to create cultural innovation products for the regional tourism industry and play a positive role in promoting Jiaxing's culture. In order to achieve this goal, designers conducted on-site investigations and designed based on elements such as Jiangnan water towns and Wuzhen residential buildings, reinterpreting traditional Eastern elements through symbolic design techniques. A ceramic speaker with Wuzhen characteristics has been designed based on Chinese ceramic craftsmanship. Tourists can better understand the region through Jiaxing's classical music and images.
Inspiration: Wuzhen is one of the most representative water towns in the Jiangnan region of China, renowned for its unique natural scenery and rich historical and cultural heritage. The culture, art, and products of Wuzhen can be integrated with each other. This product draws inspiration from Eastern classical architecture and integrates modern graphic art. Taking this ancient oriental Jiangnan city as a starting point, it will influence the global tourism city market.
Project Duration: The project starts in March 2023 in Hangzhou, China and will be completed in December 2023.
Operation Flow: Combining Wuzhen architecture, cultural landscape and products will naturally arouse users' attention and emotional resonance. It can be associated with urban culture, built environment, art exhibitions, commemorative activities, and can play a role in dissemination and promotion. Presented as a work of art or collectible, the packaging material is degradable and environmentally friendly.
Team Members: Creative Director:Yang Chao
Designer:Chen Zilong
Designer:Xiang Yang
Image Credits: Image #1: Yang Chao,Chen Zilong,Xiang Yang
Image #2: Yang Chao,Chen Zilong,Xiang Yang
Image #3: Yang Chao,Chen Zilong,Xiang Yang
Image #4: Yang Chao,Chen Zilong,Xiang Yang
Image #5: Yang Chao,Chen Zilong,Xiang Yang