Lighting Tunnel Shaqada Ugu Muhiimsan: Teendhada Bandhiga by Nargiza Usmanova

Lighting Tunnel Shaqada Ugu Muhiimsan: Teendhada Bandhiga by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Qaab-dhismeedka Bandhiga Ganacsiga, Gudaha iyo Bandhigyada Competition Category.

BirBandhiga Ganacsiga· 2024

Lighting Tunnel Shaqada Ugu Muhiimsan: Teendhada Bandhiga

by Nargiza Usmanova

Client: GVA Lighting

Abaalmarinta Birta ah ee A' Design Award Winner in Bandhiga Ganacsiga Category

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Colors

The Design

About Lighting Tunnel Shaqada Ugu Muhiimsan: Teendhada Bandhiga

Qoraalka Buugga: Tunnel-ka Iftiinka waa teendho bandhig oo loogu talagalay shirkadda iftiinka GVA Lighting. Darbiyada zig-zag-ka ah waxay sameeyaan tunnel dhisme oo dhinacyadiisa lagu rakibay qalabka iftiinka. Isku-dhafka dhirta dhexe waxaa xoojiya iftiin LED oo dabacsan, halka darbiyada cad ee jiiflan ay ka soo muuqdaan dhowr nidaam oo iftiin ah. Dhismaha waxaa laga sameeyay alwaax iyo bir oo leh looxyo MDF ah, dabool vinyl ah, iyo sagxad milicsan. Teendhadu waxay dhinacyadeeda cabbirkeedu yahay 8500 x 3500 x 3000 millimitir. Kala duwanaanshaha ballaaran ee midabada ay soo saaraan qalabku waxa uu caawiyaa in teendhadu si gaar ah uga muuqato bandhigga.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Lighting Tunnel Shaqada Ugu Muhiimsan: Teendhada Bandhiga waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Lighting Tunnel Shaqada Ugu Muhiimsan: Teendhada Bandhiga waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Lighting Tunnel Shaqada Ugu Muhiimsan: Teendhada Bandhiga waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting