Mtown Makadi Heights Magaalada Dhexe by Innovation Design Studio is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Qorsheynta Magaalada iyo Naqshadeynta Magaalo-hoosaadka Competition Category.
BirQorsheynta Magaalada· 2024
Mtown Makadi Heights Magaalada Dhexe
Client: Innovation Design Studio
Abaalmarinta Birta ah ee A' Design Award Winner in Qorsheynta Magaalada Category
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The Design
About Mtown Makadi Heights Magaalada Dhexe
Naqshada Mtown waxay ku wareegaysaa lafdhabar dhexe, iyada oo ku daraysaa cutubada dhismayaasha si mashruuca ugu xirto xudunta weyn. Garoomooyin qoys oo u dhexeeya ururada waxay bixiyaan waayo-aragnimo kala duwan. Abuurista lafdhabar cagaar oo u jeeda beerta dhexe, waxay kor u qaadaysaa xiriir qoto dheer dabiicad. Naqshaddu mudnaaneed ayay siisaa fayoobida, iyada oo tixgeliso saameynta bulshada, jirka, maskaxda, iyo shucuurta ee degganayaasha iyo bulshada. Naqshaddu waxay muujinaysaa hab wada jir ah oo diiradda saaraya meel fayoobida-bartilmaameedka iyo awood socodka. Ka dhigista socod lagu raaxaysto sannad oo dhan waa mid ka mid ah yoolalka ugu weyn iyadoo lagu daro meelaha hadhka lafdhabarta dhinaceeda.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
Mtown Makadi Heights Magaalada Dhexe waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Mtown Makadi Heights Magaalada Dhexe waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Mtown Makadi Heights Magaalada Dhexe waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- M-Town design revolves around a central spine, incorporating building blocks to connect the project with the main node. Intimate piazzas between clusters offer diverse experiences. Creating a green spine overlooking the central park, promotes a deeper connection with nature. The design prioritizes well-being, considering social, physical, mental, and emotional effects on occupants and communities. The design reflects a holistic approach focusing on well-being-centric space and walkability.
- Dimensions & Packaging
- Land Area:197,000 sqm
Footprint: 20%
BUA: 101,500 sqm
Level difference 23 meters
Land Dimensions: 655m x 420m
46% of the Built-up area is dedicated for residential units and the rest is dedicated for the retail, commercial, hotels and amenities.
Surrounded by residential neighborhoods - Tags
- downtown, Mixed-use, spine, spiralspine, Mtown, Nightlife, alive, Integrated, Wellness, Walkabletown
- Production Technology
- The design was produced after a back and forth open discussions with the client to get a full understanding of their requirements. We started by introducing three different directions which gave us the opportunity to brainstorm with the client unlocking the full potential of our concept design. We used AutoCad, Sketchup, 3Dmax, Photoshop and InDesign to illustrate and present our design.
- Design Challenge
- The main challenge while designing this project was the level difference within the site and how to make use of that 20m difference creating an interesting integrated outdoor space. The other challenge was to come Up with an innovative downtown fabric and creating different vibe for each cluster connecting them all with the main spine harmoniously.
Another challenge is to keep this large open space walkable and safe for pedestrians without vehicles interference. - Research
- Our research was based on the site studies and analysis in terms of contour lines, level difference, climate impact, the surrounding and the accessibility to the site whether for vehicles or the pedestrians access. In addition to the sea view studies. Our research was also focusing how to incorporate the wellness principles within the design as we believe that the urban fabric and architecture has a high impact on the well-being of the end-user.
- Inspiration
- Inspired by the unique shape of the land, the level difference within the land and the wellness concept. We are very keen to implement wellness principles within our design as we believe the urban and architecture fabric has a huge impact on the mood and well-being of the user.
The shape of the land effortlessly imposed the concept of the spiral spine connecting all the clusters and amenities with the main node and the sky piazza created as an outdoor amphitheater welcoming musical festivals. - Project Duration
- The design process started in September 2023 and the project is under construction, located in the heart of Makadi Heights, merely 20 minutes from Hurghada by the Red Sea in Egypt. Makadi Height stands as a central hub, situated at the peak of Makadi Bay, at an advantageous location, positioned 78meter above sea level.
- Operation Flow
- Crafted with meticulous attention, our
design philosophy centers on creating
an environment that seamlessly weaves
together all essential facilities and amenities.
The intention is to craft a fully integrated
town where every conceivable need is not
only met but exceeded.
Our commitment to thoughtful planning
ensures that residents experience the
epitome of convenience and comfort,
making each aspect of daily life effortlessly
accessible within this meticulously designed
community. - Team Members
- Design Director: Mahmoud Farouk, Managing Director: Alaa Abdel Hamid, Design Manager: Abdel Rahman Elshafay, Architect: Ibrahim Ismail, Architect: Mahmoud El Amir, Architect: Ahmed Helmy, Architect: Ahmed Aly, Architect: Ahmed Nazir, Architect: Moustafa Salah, Design Management: Sandy Sawiris
- Image Credits
- Main Image 3D Artist & Illustrator Atelier 23
Image #1 3D Artist & Illustrator Atelier 23
Image #2 3D Artist & Illustrator Atelier 23
Image #3 3D Artist & Illustrator Atelier 23
Image #4 3D Artist & Illustrator Innovation Design Studio
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