Lacag Alaabta Codka · 2024
OH Techwear Dhegagalayaasha
- Abaalmarinta Lacagta ah ee A' Design Award 2024 in Alaabta Codka
- CLIENT: Of Hunger
- Estimated Number of Design Views: 38,619
- Verification code AD8314941C · Verify this award
Colors
About OH Techwear Dhegagalayaasha
Kooxda naqshadeynta waxay isku dhaftay dhegagalayaasha iyo quruxda si ay u abuurto qalabka gaarka ah, oo loo qorsheeyay kuwa xisaabiya mooda. Waxay leedahay nidaam elektarooni ah oo caalami ah oo loogu talagalay qaabab kala duwan, chip Qualcomm oo tayo sare leh, diafaraamyada codka Hi-Fi, sanqadh wareegsan 3D, qaab dhuun-dhagax oo ku salaysan culeyska, iyo nolol baytari ah oo 12+20 saacadood ah. Naqshadeyntu waxay isku dhafaysaa khayaali sayniska, farsamada dahab-samaysiga dhaqameed, iyo teknolajiyada casriga ah, iyada oo abuuraysa wax la xidho oo mustaqbal leh oo loogu talagalay jiilka millennials iyo Gen Z.
About the Abaalmarinta Lacagta ah ee A' Design Award
OH Techwear Dhegagalayaasha waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. OH Techwear Dhegagalayaasha waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. OH Techwear Dhegagalayaasha waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- The fusion of jewelry accessories and electronic earphones presents a new breed - a blend of electronic wearables with fashion. Its appearance is that of a fashionable accessory, yet at its core, it is a high-quality OWS (Open Wireless Stereo) air-conduction earphone. This product is currently experiencing significant popularity in China, giving rise to a new trend among fashion-forward women called "E-Fashion Wear," integrating electronic wearables as a stylish statement.
- Dimensions & Packaging
- 112mm*75mm*43.5mm
- Tags
- OWS, Accessory, Earphones, Techwear, Of Hunger
- Production Technology
- Technologically, it features a 14.2-16.2mm diameter wool diaphragm speaker, Qualcomm chip, Bluetooth 5.3 technology, call noise reduction, personalized app settings, both wired and wireless charging options, with a total battery life of 32 hours. Craftsmanship-wise, it is crafted with a mix of materials including zirconia, 18K white gold-plated copper, CNC machining, molded ABS, integrating production standards and safety standards from both the jewelry and electronics industries.
- Design Challenge
- Open Wearable Stereo accessory earphones defy classification, competing with headphones and targeting the fashion accessory market. Initial enthusiasts in China, mainly from major cities, drive the trend, gaining traction in surrounding communities. OF HUNGER, China's pioneering fashion brand for electronic wearables, aims to redefine fashion and technology in the smart era. The OF HUNGER Wearable Stereo earphones mark the brand's first mass-produced products, innovatively creating a paradigm for "electronic wearable fashion," seamlessly blending fashion and technology.
- Research
- Merging fast fashion accessories with wireless headphones is both innovative and eco friendly, reducing the need for extra accessories and minimizing waste. Sustainability is key, with the product allowing style updates by altering the bridge shaped structure. From a business perspective, it's gained popularity in China, with users actively sharing experiences on social media. This user driven promotion contributed to enduring success. Launched during Paris and Shanghai Fashion Weeks, it expanded to Europe and Australia, propagating the concept of "electronic wearable fashion" associated with the brand.
- Inspiration
- For fashion-forward women who prefer open-style earphones, traditional industrial design earphone types do not meet their needs for fashionable wear. The goal of this design is to create a new product category that combines jewelry accessories with wireless earphones in various styles. The aim is to provide an item that not only has high-quality earphone functionality but also exudes a high level of fashion. In doing so, we have resolved the conflict between ear accessories and headphone wear.
- Project Duration
- The project started in Beijing in 2022, was completed in 2023, and was officially released in the Chengdu offline experience store on August 10, 2023. It will also be sold in online stores such as Tmall, Douyin, and Xiaohongshu.
- Operation Flow
- Open the charging case, your phone's Bluetooth will recognize "Of Hunger," click to connect and start using. Features include listening to music, making calls, using voice assistants, and AI conversation. Control volume, song switch, and calls with touch. Through the app, switch modes, adjust sound profiles, and earphone lights provide status notifications.
- Patents
- EUROPEAN UNION INTELLECTUAL PROPERTY OFFICE CERTIFICATE OF REGISTRATION:No 015034872-0001;No 015034872-0002;No 015034872-0003;No 015034872-0004,Yuan TIAN Shoupin ZHANG,22/09/2023.
Certificate of Registration for a UK Design:Design number: 6314167;6314168;6314169;6314170，Beijing Everything Evolution Trading Co., Ltd.Grant date: 29 September 2023；
Trademark, trademark registration number 62443424, trademark holder: Beijing Everything Evolution Trading Co., Ltd. - Image Credits
- #1 Photographer: Shoupin Zhang
#2 Photographer: Shoupin Zhang
#3 Photographer: Shoupin Zhang
#4 Photographer: CuiCui Studio
#5 Photographer: Shoupin Zhang
